What if the biggies like Toyota, Honda, Volkswagen and others are hankering for a bigger chunk of the Indian small car markert. Our desi bred Maruti Suzuki India is not a least bit concerned with their onslaught of new models as India’s largest car maker has repositioned its strategy by planning to bring in refreshed variants of its best-selling cars Alto, WagonR and Swift.
What’s new you may ask? These models will be here in India with a much cheaper price tag. How cool is that? Now that’s what we call as competition. In an industry first, Maruti Suzuki India who makes every second car sold in India, is going against the industry practice of launching new variants at higher prices.
Maruti has always come out with great moves and this move of the Indian car biggie comes in line with the company’s CEO S Nakanishi’s view that 2010 will be the toughest year for Maruti. If you can remember Mr. Nakanishi had earlier said “We have to gain volumes to protect our market share with global car makers entering the compact car segment.”
The new variant of Alto which is slated for launch in three months from now, will be much cheaper than the cheapest variant of Alto which is currently available in India. This move was widely speculated as Maruti always wanted to take on the Tata Nano with the M-800 but M-800 will not be sold in the 11 cities that will adopt Bharat-IV emission norms. The new variant of Alto might be priced at sub-Rs 3 lakh which is sure to garner the magic numbers Maruti wanted to garner from its new variant.
Likewise, Maruti also is re-designing its existing products in its portfolio like that of Zen Estilo which will be cheaper by Rs 50,000 than the outgoing model. Similarly the newly launched Maruti Suzuki Eeco, the new multi-purpose vehicle is priced at Rs 2.59 lakhs (ex-showroom Delhi) which is almost a lakh cheaper than the outgoing Versa.
In the same way Maruti is also bringing in its new Swift petrol with a 1.2 litre KB series engine against the existing 1.3 litre engine in the first half of 2010. This model could be priced Rs 35,000 less than the existing model. Maruti Suzuki also has a catch here. All cars in India with 1.2 litre petrol engine and under 4-metre of length attract 8 per cent excise duty compared with 20 per cent for larger vehicles. Maruti Suzuki is expected to pass on the excise benefit to customers.
Maruti is refurbishing its entire portfolio as per the international norm of revamping cars every three years. Most of its cars have attained that cycle of change. Moreover, these models have older engines that will be replaced to meet the new emission norms applicable from April.
What’s new you may ask? These models will be here in India with a much cheaper price tag. How cool is that? Now that’s what we call as competition. In an industry first, Maruti Suzuki India who makes every second car sold in India, is going against the industry practice of launching new variants at higher prices.
Maruti has always come out with great moves and this move of the Indian car biggie comes in line with the company’s CEO S Nakanishi’s view that 2010 will be the toughest year for Maruti. If you can remember Mr. Nakanishi had earlier said “We have to gain volumes to protect our market share with global car makers entering the compact car segment.”
The new variant of Alto which is slated for launch in three months from now, will be much cheaper than the cheapest variant of Alto which is currently available in India. This move was widely speculated as Maruti always wanted to take on the Tata Nano with the M-800 but M-800 will not be sold in the 11 cities that will adopt Bharat-IV emission norms. The new variant of Alto might be priced at sub-Rs 3 lakh which is sure to garner the magic numbers Maruti wanted to garner from its new variant.
Likewise, Maruti also is re-designing its existing products in its portfolio like that of Zen Estilo which will be cheaper by Rs 50,000 than the outgoing model. Similarly the newly launched Maruti Suzuki Eeco, the new multi-purpose vehicle is priced at Rs 2.59 lakhs (ex-showroom Delhi) which is almost a lakh cheaper than the outgoing Versa.
In the same way Maruti is also bringing in its new Swift petrol with a 1.2 litre KB series engine against the existing 1.3 litre engine in the first half of 2010. This model could be priced Rs 35,000 less than the existing model. Maruti Suzuki also has a catch here. All cars in India with 1.2 litre petrol engine and under 4-metre of length attract 8 per cent excise duty compared with 20 per cent for larger vehicles. Maruti Suzuki is expected to pass on the excise benefit to customers.
Maruti is refurbishing its entire portfolio as per the international norm of revamping cars every three years. Most of its cars have attained that cycle of change. Moreover, these models have older engines that will be replaced to meet the new emission norms applicable from April.
Jove but laughs at lovers’ perjury.
Thanks for making such a valuable blog, sincerely Kobos Mathers.
Thanks for the valuable information.
I will twitter this specific thing last week All though you posted it. I will mention your post.
Hi there, I discovered this blog once, then lost it. Took me forever to occur back and discover it. I wanted to view what comments you got. Great blog by the way.
Thank you very much.
great post! I am definitely looking forward to reading more articles!!!
Many thanks with the well-thought content. I’m actually at perform perfect now! So I ought to go off without having reading through all I’d like. But, I set your blog site on my RSS feed in order that I can understand far more..