We had in our earlier blog maintained that Audi was showcasing its Concept car in the ongoing Auto Expo 2010. We now bring you the story in detail.

Audi to commemorate the centenary of the brand, Audi’s display included the heritage Audi Front 225 Roadster, the Audi India product range and the Audi Sportback Concept car. Audi’s stall was inaugurated by Mr. Peter Schwarzenbauer, member of the Board of Management of Audi AG Marketing and Sales, and Benoit Tiers, managing director, Audi India.

Peter Schwarzenbauer maintained that Audi has shown exceptional promise since it began its operations in India. Audi since then has grown from strength to strength in every facet of the business. Audi India will continue to play a pivotal role in the worldwide growth strategy of Audi AG. The Audi Sportback Concept car, which is being displayed in the Auto Expo effectively demonstrates Audi’s future design vocabulary. He also promised to bring latest models from Audi to India stating that it was the part of their commitment to the Indian customer.

The Audi Sportback concept car symbolizes the Sportback principle in its purest form in the combination of elegance, sportiness and variability. The two international show cars and the current Audi India product range reflect the past, present and the future glory of Audi AG.

The technology of the Audi Sportback concept is markedly futuristic. With its pronounced coupé-like silhouette and large rear hatch, the 4.95 m long, 1.93 m wide and only 1.40 m high vehicle is boldly progressive for the luxury class. The Audi Sportback concept derives its power from the world’s cleanest diesel technology, the 3.0-liter V6 TDI clean diesel almost completely eliminates nitrogen oxides. This concept car is expected to return with impressive fuel consumption figues of 5.9 liters of diesel per 100 kms.

“We have successfully exceeded our projected sales targets for two consecutive years and have strategically created a niche in the Indian automobile industry. Audi India immensely benefits from the state-of-art-infrastructure, modernised working processes, large pool of skilled personnel and favourable logistical conditions that AUDI AG provides. We will continue to provide unmatched quality to our customers in India, reflective of our philosophy of ‘Vorsprung durch Technik’,” said Benoit Tiers.

Audi, the German luxury car manufacturer, showcased an array of models at the 10th Auto Expo in New Delhi.