Volkswagen, with its 10 brands including Audi, Skoda, Seat and now Porsche, has said it wanted to become the world’s No.1 automaker by 2018, a goal it would reach with relative ease if Suzuki became a subsidiary.
Unlike the Numero Uno automaker at the moment Toyota Motor Corp, the Wolfsburg-based company has only a 2 percent share of the U.S. market but is dominant in the expanding markets of China and Brazil. Volkswagen is said to want Suzuki‘s know-how to develop a minicar platform for the Up! concept car, or use Suzuki’s existing platform outright.
Automakers are in the midst of realigning themselves in a wave of consolidation that many saw as inevitable given chronic overcapacity and a tough sales environment amid the worst industry downturn in generations.
The bankruptcy of Chrysler this year was twinned with a link-up with Italy’s Fiat SpA, while Chinese automakers are looking to buy into brands on sale from GM and Ford Motor Co.
Still, many viewed Suzuki, with its enviable expertise in small cars and overwhelming lead in India through unit Maruti Suzuki India Ltd, as being reluctant to coming under any carmaker’s control.
But the CEO Suzuki, who turns 80 next month, had struggled to find a successor after the death two years ago of his son-in-law whom he had been grooming for the top job.
Unlike the Numero Uno automaker at the moment Toyota Motor Corp, the Wolfsburg-based company has only a 2 percent share of the U.S. market but is dominant in the expanding markets of China and Brazil. Volkswagen is said to want Suzuki‘s know-how to develop a minicar platform for the Up! concept car, or use Suzuki’s existing platform outright.
Automakers are in the midst of realigning themselves in a wave of consolidation that many saw as inevitable given chronic overcapacity and a tough sales environment amid the worst industry downturn in generations.
The bankruptcy of Chrysler this year was twinned with a link-up with Italy’s Fiat SpA, while Chinese automakers are looking to buy into brands on sale from GM and Ford Motor Co.
Still, many viewed Suzuki, with its enviable expertise in small cars and overwhelming lead in India through unit Maruti Suzuki India Ltd, as being reluctant to coming under any carmaker’s control.
But the CEO Suzuki, who turns 80 next month, had struggled to find a successor after the death two years ago of his son-in-law whom he had been grooming for the top job.
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