Maruti Suzuki Has a Dream


India’s number one car manufacturer Maruti Suzuki has a big dream. To make its dream come true the company must work hard to raise its production by up to 75 per cent.

The company wants to have a hold of 50 per cent market share within the next five years. The board of Japan’s Suzuki Motor Corporationwhich has a 54.2 per cent stake in Maruti will decide on the investment in next month.

Maruti Suzuki is planning to upgrade from 15 to 175 lakh units a year by 2015. The company remarked that this feat depends on the car market condition of India. Moreover, the company feels that by 2015, the domestic car industry will reach 3 million units while Maruti Suzuki will be capturing 50 per cent of the market share in India.

At present, the car giant has a production capacity of 10 lakh units a year. Besides, its sales in November 2009 jumped 67 percent from a year earlier. The capacity addition is expected to be done in phases. The company has 600 acres of land in Manesar and the company feels that they can accommodate two plants there for producing an additional 6 lakh cars as nearly two-thirds of the plot in Manesar is still free.

Maruti Suzuki is investing about 215 million dollars in expanding and upgrading its plant in Manesar by shifting some capacity from its old factory in Gurgaon, which will also be expanded at a cost of 1.5 billion rupees.

With its reliable, low fuel consumption, less carbon emitting cars that give a good performance, the company will certainly live by its dream. It has carved a niche in India that no car maker can topple!
    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>