East meets West in India


European car maker Volkswagen along with its new partner oriental Suzuki Motor Corporation have revealed that the two companies will be working jointly on hybrid and electric car projects in India.

The two companies are looking at establishing an R&D (Research & Development) centre base in India. It has been rumoured that they had zeroed in on Suzuki’s R&D centre.
Volkswagen and Suzuki are in the process of forming a long-term strategic partnership to tap the growing demand worldwide for more environment-friendly vehicles. Both the companies are focusing on the rapidly growing emerging markets of the world.

Volkswagen has green technology to offer to Suzuki while Suzuki has a fuel cell technology programme going on at its end. Sharing each other’s technology will certainly bring down the high development cost of hybrids. In fact, the major roadblock for hybrids is the reluctance of auto companies to share the technology know-how. But carazoo.com believes that VW-Suzuki partnership will overcome this as the two are investing in each other and are open about the strengths they share.

The latest fad in the car industry is either to go green or to turn blue. Most of the auto companies across the globe are looking at alternative fuel technologies in a bid to reduce carbon emissions and comply with stringent environmental regulations.
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