The last year of the first decade of the new millennium has been very exciting. The year 2009 has pushed India to the real motoring scene with a bang.
The most important event of the year is the coming of the Tata Nano. This small car has been able to make some big noise in the automotive world. Tagged as the cheapest car of the world, the Nano has always been in the headlines for both good and bad reasons. But it had its last laugh by winning the Indian Car Of The Year award.
The Indian car market has been the first one to recover from the economic slump. It has proved the world that the real ‘Big Thing’ is indeed ‘Small’. It has pipped Japan and became the largest manufacturer of small or compact cars. Moreover, it has edged out China and became the largest exporter of cars. Thanks to the Global Motown Meltdown! As a result of the global economic turnover, the Government in European nations and US began a “Cash-for Clunker” programme where gas-guzzlers can be swapped with fuel-economic machines. Makers of small and fuel-efficient cars in India were highly benefited by this programme and this led to car exports to these countries in large numbers and eventually to overtake China as the largest car exporter.
India has also become the favourite destination for luxury car makers. India has witnessed a slew of luxury cars being launched in 2009. Moreover, it has been honoured with top-notch car makers like Bugatti, Ultimate Motors announcing to foray into India in near future. Luxury car maker BMW sprang up as the biggest luxury car maker in India with Audi at heels. BMW India overtook Mercedes-Benz India from a position that it maintained for many years.
It shouldn’t be forgotten that General Motors has been doing good business in India under its Chevrolet brand when Detroit and the whole world was burning. This beleaguered car maker joined hands with REVA Electric Car Company to bring out electric cars.
REVA has wowed the whole world with its telematic REVAlutionary technology which is incorporated in the NRX and NXG. The world has gone ga-ga with the NRX and NXG, which were the only Indian cars to be displayed at the 2009 Frankfurt Motor Show.
The iconic Beetle graced Indian soil in 2009. Indians welcomed the Bug with much gusto and more bookings were placed for this legendary car than its maker Volkswagen anticipated. In the same way, the Fortuner turned out to be very fortunate for Toyota. Bookings for this SUV superseded the Japanese car maker’s sales target for the year.
After eleven defeats, the Force India Formula One team finally came into limelight by winning a Podium finish at the Belgium GP.
The Indian automotive world has literally come out of age in 2009. Hope India can carry this zest into the new year.
Carazoo.com wishes its readers A full-throttle New Year!