Despite having many merits, the Logan has failed to win the hearts of Indian car buyers. The car could not attract customers mainly because of two major flaws.
The first drawback of the car is its look. The sedan has a very bland look. This is probably the reason a lot of car buyers opted out from buying the Logan. Carazoo.com feels that a face-lift could solve this problem. The sedan has to undergo a cosmetic surgery to keep up with the latest trend.
Apart from a face-lift, Mahindra-Renault should concentrate on its pricing too. The second weakness of the Logan stands on the price point. The petrol range starts at Rs 4.61 lakh going up to Rs 5.87 lakh and the top-end diesel variant is priced at Rs 6.68 lakh (all prices ex-showroom New Delhi).
Stronger competing models in the market with aggressive price tags such as Hyundai Accent, Ford Fiesta, Maruti Suzuki Swift DZire, Ford Ikon and the range of Tata Indigo sedans are available in the market in a price bracket close to the Logan.
Logan’s failure to play the pricing game was because the localisation content of the car, which is at 50 per cent, is much lower than competition and thereby has pushed up the final cost of the car. Moreover, the engine is imported from France, forcing the Logan to be more expensive compared to the other players in its segment.
Besides, the Mahindra-Renault Logan has suffered because of the dual structure excise duty, which is lower for small cars (up to 4 metres long) at 8 per cent while larger ones such as Logan (4.24 metres long) face a heftier 20 per cent. Competitor Tata Motors has trimmed the length of the Indigo to take advantage of the lower excise for small cars, thereby bringing down the cost of the car.
If the Mahindra-Renault partnership can look at these points, Carazoo.com expects that sales of the Mahindra-Renault Logan will shoot up inevitably.
Labels: Logan, Logan-Facelift, Mahindra-and-Mahindra-Cars, Mahindra-Renault, Mahindra-Renault-Logan, Mahindra-Renault-Partnership, Renault-Cars
3 Comments:
The Logan is a very good car. The car gives a good mileage of 15 km/l in city with A/C on. A renovation on the car's exterior as well as the interior will be appreciated.
Agree with your views. But having used Logan for last one year, I must say that its drive comfort and engine performance is excellent. Also very sturdy and firm on curves, and at high speeds. Overall I rate the Car 9 out of 10; The minus point as i see is the interior finish only.
Well gopal I'd suggest you to check out the new Logan Play.
It has really trendy look and comes with alloy wheels, vinyls and a host of features like USB music system, parking sensor, driver info system, etc.
Mahindra Renault is also celebrating sales of over 1 million for the Logan.
M&M is celebrating this milestone by giving a discount of Rs 60000/- on every purchase of a logan.
It's a great offer as the Logan sales are already picking up!!!
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