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Monday, 2 November 2009



Tata has new plans for its favourite kid Nano. It has been seven months since Nano has been launched by Tata. And within this short period, the car has been filling the news columns for all possible reasons. If it was once for being the cheapest car, then it was for receiving record bookings and the next time for not delivering the car to the customers on time. And recently Nano was in the news for not a pleasant reason. Nano was spreading panic among its customers by literally catching fire. But Tata was able to tackle the problem easily. And assured the customers it would never happen again.

Now Tata is having a new idea. And within a few days you might know that Tata will allow local garage assemblers to put together Nano and also to sell it under a brand name of their own.

This will be the first attempt of its kind, where a car will be manufactured by many under different brand names. What makes Tata so liberal? We do not know.

The company is expected to allow the assemblers to start micro-assembly sites in different parts of the country, where each of them produces some 10,000 cars per year.

Now we should watch out for the different names Nano will get from different manufacturers in the future. But will the new brand names that the car will receive in the future do the same magic as "Tata Nano".

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