Here we are referring to the Rolls Royce Ghost. Today, the Ghost is being revealed to the Indian car lovers in the capital city.
The Rolls Royce Ghost was announced in the 2006 Paris Motor Show and was revealed at the Frankfurt Motor Show in September this year. Earlier, the car was hinted as RR4, which increased anticipation and last year, the company released sketches of the car, which showed that it had some changes from the conventional Rolls Royce cars.
The Ghost has a centre opening door configuration, with hand crafted interiors and grill. Moreover, the car is slightly smaller in dimensions compared to other Roll Royce cars, yet it is more powerful and it is the most technologically advanced car from Rolls Royce stable. The top-end model of the Ghost will come for a whopping Rs 2.5 Crore where as the Phantom comes for Rs. 4.45 Crore.
The super luxury sedan comes with a 6.6 L twin-turbo V12 engine. The whisper-quiet engine aptly suits the name ‘Ghost’ of this Rolls Royce luxury sedan.
In India, Rolls Royce has focused on the chauffeur-driven segment of the population and hopes to sell 50 cars in the country. The company historically has had a big market in the nation, as its cars were the preferred mode of transportation for the royal families in the pre-Independence time.
However, post-independence, this market has lessened considerably. Last year, the British car maker sold only about 14 cars here. Apart from this, the fact that the company does not believe in routine marketing and advertising activities, may further hamper its chances as compared to other luxury car brands that have made a niche for themselves in the country.
The first delivery of the Ghost in the country is expected to happen in quarter one of the next year.
The Rolls Royce Ghost was announced in the 2006 Paris Motor Show and was revealed at the Frankfurt Motor Show in September this year. Earlier, the car was hinted as RR4, which increased anticipation and last year, the company released sketches of the car, which showed that it had some changes from the conventional Rolls Royce cars.
The Ghost has a centre opening door configuration, with hand crafted interiors and grill. Moreover, the car is slightly smaller in dimensions compared to other Roll Royce cars, yet it is more powerful and it is the most technologically advanced car from Rolls Royce stable. The top-end model of the Ghost will come for a whopping Rs 2.5 Crore where as the Phantom comes for Rs. 4.45 Crore.
The super luxury sedan comes with a 6.6 L twin-turbo V12 engine. The whisper-quiet engine aptly suits the name ‘Ghost’ of this Rolls Royce luxury sedan.
In India, Rolls Royce has focused on the chauffeur-driven segment of the population and hopes to sell 50 cars in the country. The company historically has had a big market in the nation, as its cars were the preferred mode of transportation for the royal families in the pre-Independence time.
However, post-independence, this market has lessened considerably. Last year, the British car maker sold only about 14 cars here. Apart from this, the fact that the company does not believe in routine marketing and advertising activities, may further hamper its chances as compared to other luxury car brands that have made a niche for themselves in the country.
The first delivery of the Ghost in the country is expected to happen in quarter one of the next year.
Labels: Rolls-Royce, Rolls-Royce-Ghost, Rolls-Royce-Phantom
1 Comments:
When is it really get launched in India?
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