Those of you who are expecting a foreign life of Tata Motors‘ little wonder, Nano, can hold back their thoughts for the time being. The company has now announced that it is not planning to export Nano in the near future. Instead the company wants to concentrate more on pleasing their domestic customers. After all the company is thinking in the right lines. It needs to fulfill the bonds of the native land.
The company is now concentrating on meeting the domestic demands and then shifting their interest to exporting the Nano to other countries. The company has huge pending orders and it is doubtful whether the company will be able to deliver them any sooner.
The company has cleared the safety test at the European and American countries. And we were expecting that the company has plans to launch the car in Europe and America some time soon. We thought that the ultra cheap car from Tata will be launched in the American and European countries by 2012. But now it doesn’t look so.
The company was aiming to make Nano available even to the common man in the country. And it doesn’t seem that the company would give up before it achieves this goal.
Now, there can be another reason, the company will be facing tougher competition in India, with more and more companies aiming to reach out the customers with ultra cheap cars. The auto major Nissan is planning to launch an ultra cheap car in the country, the clock maker Ajanta is another example. And so Tata will be getting ready for the struggle.










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