The Delhi Auto Expo is two months away, but fully booked by car makers to display their latest creations.

It has been heard that there is absolutely no space at the Pragati Maidan in New Delhi, the venue for Auto Expo 2010 and it is going to be a Herculean task accommodating new requests. Isn’t it hard to believe? And the more hard-to-believe-fact is that many car makers opted out of the recently held Tokyo Motor Show. Seems like car makers across the globe are vying for Indian wallets.

The Delhi Auto Expo will grace Volkswagen, Skoda, Audi, Mercedes-Benz, BMW, Porsche, Renault, Ford, General Motors, Hyundai, Toyota and Honda apart from Maruti Suzuki, Tata Motors, Mahindra & Mahindra and Ashok Leyland. Moreover, there will be a host of car component makers across the globe. These ancillary suppliers are the unsung heroes who are actually key to India’s reputation in quality and cost-competitiveness.

Auto Expo 2010 is expected to have its own share of surprises. Volkswagen will display the Polo and has booked a hall of over 1,500 square metres. This reflects the German car maker’s interest in India. Tata Motors will take up the largest space of 5,500 square metres and will unveil the much-awaited Xover. Maruti Suzuki has taken 4,700 square metres while Hyundai’s is pretty significant with 2,000 square metres and Mahindra & Mahindra, which is expected to focus on its commercial vehicle range, has booked space for nearly 2,100 square metres. In the same way, Swedish car major Volvo will showcase its buses and trucks through the newly created company with Eicher.

The Auto Expo will commence on January 5th and will go on for a week. This Auto Expo at New Delhi is held every two years and is an important platform for manufacturers to showcase their products to the public. The Tata Nano was the showstopper of the last Auto Expo of 2008. This small wonder caught the fancy of the world and spawned enormous interest in the low-cost car segment.

But, why it is that car makers are making a beeline for India? The growth paradigm for car manufacturers have completely changed and India is now the hottest destination for business. This is because there are many benefits in India. India has a high-quality vendor base which is also cost-effective, leading to globally-competitive pricing. Moreover, the labour charge is less compared to other countries.