Automotive Design Challenge by SIAM

The Society of Indian Automobile Manufacturers (SIAM) is organizing an Automotive Design Challenge (ADC) for young and aspiring engineering and design students across India.

ADC will offer a platform to the young students who are ambitious to pursue a career in the field of automotive designing and this challenge will benefit the automobile industry as well in turn in the long term.

This creative challenge is going to be carried out by the SIAM Styling & Design Group. The SIAM Styling & Design Group comprises of experts from the automobile industry who look after issue covering automobile styling and its changing status in India.

This is one of the most important initiatives of SIAM to build linkage between Design and Styling resources in India and overseas to share and disseminate information in areas of common interest. The Automotive Design Challenge is aimed to encourage young students to opt for automobile design as a profession and also to offer the Indian automobile manufacturers with the talented Indian designers.

ADC will conduct two rounds of evaluation process. Evaluation will be based on originality of the concept, clarity of explanation, interactive mobility, environmental awareness and economic awareness. Evaluation of the teams will be done on a weighted average method based on quality of model, relativity between sketch and model as well as detailing of the model.

The theme of this year’s ADC is Mobility for Indian Youth – 2016. The theme is based on the challenges that would be faced in 2016 related to environment, fuel, speed and style statement. The result of the contest would be announced during the SIAM Styling & Design Conclave 2010 on January 7, 2010. Beside, the selected designs would be showcased at the Auto Expo 2010.

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