The other day we were talking about the silver car colour mania. Indians also are swept off their feet by this colour.
Maruti Suzuki and Hyundai Motor India have affirmed that the market for them is for whites, silver and other subtle colours. These two Indian car majors have said that 50 per cent of the total sales of the industry are still for the all-time favourites, while red stands at 11-13 per cent. For Maruti, it is all about silver, golden and white. Even Honda says that almost 50 per cent of its sales are off-white and silver.
The red colour signifies premium and prosperity and is winning hearts of the Indian car buyers. It is such a hit that car makers are finding it difficult to meet the delivery dates for red coloured car.
Almost 50 per cent of the orders for the new Skoda Superb are for Rosso Brunello which is a shade of the colour red. And Skoda Auto India is gearing up to meet the huge demand for that colour. The Czech car company is also seeing an increasing demand for black, which till recently was not really preferred by Indians.
Indian car customers symbolize colour with different things. The colour white signifies power, black is considered as ‘evil’ and red as prosperity.
Chocolate and blue colours are some of the contemporary car colours. Moreover, the choice for bright colours can be attributed with the age of car buyers. It is a general belief that the young crowd prefers brighter colours. While, most feel what sells is what is shown in the advertisements.
A large number of the car ads feature bright colour cars. For example, the cars in the ads of Fiat Linea and Grande Punto, Skoda Superb and Honda Jazz come in red. And it has to be mentioned here that that the maximum sales of Linea are for red, courtesy the advertisement showcasing Linea in Flamenco Red, wine red for Fiat India.
Maruti Suzuki and Hyundai Motor India have affirmed that the market for them is for whites, silver and other subtle colours. These two Indian car majors have said that 50 per cent of the total sales of the industry are still for the all-time favourites, while red stands at 11-13 per cent. For Maruti, it is all about silver, golden and white. Even Honda says that almost 50 per cent of its sales are off-white and silver.
The red colour signifies premium and prosperity and is winning hearts of the Indian car buyers. It is such a hit that car makers are finding it difficult to meet the delivery dates for red coloured car.
Almost 50 per cent of the orders for the new Skoda Superb are for Rosso Brunello which is a shade of the colour red. And Skoda Auto India is gearing up to meet the huge demand for that colour. The Czech car company is also seeing an increasing demand for black, which till recently was not really preferred by Indians.
Indian car customers symbolize colour with different things. The colour white signifies power, black is considered as ‘evil’ and red as prosperity.
Chocolate and blue colours are some of the contemporary car colours. Moreover, the choice for bright colours can be attributed with the age of car buyers. It is a general belief that the young crowd prefers brighter colours. While, most feel what sells is what is shown in the advertisements.
A large number of the car ads feature bright colour cars. For example, the cars in the ads of Fiat Linea and Grande Punto, Skoda Superb and Honda Jazz come in red. And it has to be mentioned here that that the maximum sales of Linea are for red, courtesy the advertisement showcasing Linea in Flamenco Red, wine red for Fiat India.
Labels: Car-Colours, Fiat-India, Fiat-Linea, Honda-Jazz, Hyundai, Maruti-Suzuki
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