It seems that the heart of Indians does skip a beat when it comes to diesel cars. Riding on this sentiment of Indians is the German sportscar major, Porsche.Porsche which is encouraged by the rocking response to Porsche Cayenne diesel, is all set to bring in the whole range of engine options to the Indian automobile market with a big emphasis on diesel.
With the fast growing fan base for the Porsche brand in India, Porsche plans to boost its diesel portfolio with diesel version of its Panamera sedan. It will also expand its overall portfolio of cars by launching super fast cars such as the new 911 Turbo and 911 GT3 RS by next year. On the anvil are hybrid and electric versions as well. Porsche seems to be in the right track of reading the changing moods of Indians car enthusiasts.
The flagship SUV from Porsche, Porsche Cayanne, has been well received across the world in its diesel avatar. Porsche Cayenne Diesel has also been a hot favourite of the Indian luxury SUV lovers as it is very popular in India.
And while all this happens, the company would have spread out to six different cities from two at present. But the question is whether such a wider product portfolio required from a company who sells only 150-200 cars a year. And we ask why not?
Porsche currently is facing increasing competition from Audi and Lamborghini, which only proves a point that it is sane of Porsche to bring in the whole spectrum of products.
The market for these luxury vehicles is relatively small at the moment, but in a longer run Porsche will certainly yield its benefits of bringing in the entire product portfolio.
Right now, over 70 per cent of cars sold by Porsche are SUV’s and limited volumes coming from the sports car portfolio. With the new four door Porsche Panamera, the company is hoping the additional volumes kick-in.
For now, despite the downturn the company is eying 20 per cent growth this calendar year but with a bigger product portfolio, more engine options and a wider reach, it is hoping to double the growth rate in 2010.
This is an interesting news. Porsche is dreaming big these days.
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Funny, I was thinking along the same lines. Adam