Now you need not have to predict or guess the plans of the US car maker, Ford Motor, for the Indian car market. The company has already made it public. And it seems that the company has a vivid and fruitful plan that will be beneficial both for the company and the Indian car market.
To start with the company has plans to launch new car in India every 12-18 months. And this, the company thinks will help it to enhance the market share of the company. The company now has a market share of about 2 per cent and the company does not want to remain the same position, but it wants to grow along with the growing Indian car industry.
Now you can do a bit of guess work here as the company has not let out any information about what sort of market share is the company is planning to accomplish in the long run. The company has also set a target of selling over 30,000 units this year, aiming at selling 1,000 units extra this year compared to 2008, where the company was able to sell 29,000 cars.
The company is also a marking an increase in sale on a monthly basis. In the month of September this year, the company was able to send 3,500 cars, a 50 per cent increase on year-on-year basis.
Ford has been exporting car that it has manufactured in India to South Africa. And the company is also planning to work on exporting more cars this year. The company has high hopes on the launch of Ford Figo and the relaunching of Ford Endeavour.
Labels: Car-Export, Ford, Ford-Endeavour, Ford-Figo, Indian-car-market
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