Diwali Gift from Premier Auto

SUV from Premier Auto
This Diwali, Premier Auto, the erstwhile Premier Automobiles Limited or PAL is bringing us a gift. Believe it or not, it is going to be a Sports Utility Vehicle (SUV).

Known for the once-ubiquitious Premier Padmini, Premier Auto is making a comeback in passenger cars segment after nine years. The comeback will be marked by price of the SUV, as it is going to be India’s cheapest SUV. Another ‘cheapest car’ after the world’s cheapest Tata Nano.

With this compact SUV, a Chinese four-wheeler company Zotye Auto is foraying in the Indian automobile industry. It is for the first time a Chinese automobile maker have tied up with an Indian car maker. This little-known Zotye will partner Premier in the venture. Zotye Auto will supply vehicle kits to Premier to be assembled at Premier’s Pune facility which has a peak annual capacity of 20,000 units.

Zotye will export completely knocked down (CKD) kits from China and Premier will provide a diesel powerplant for the vehicle along with its assembly line in Pune. Zotye Auto will be paid by Premier for providing the CKD kits. But it’s going to cost Premier virtually nothing as Premier Auto can make profits even by selling a handful of the compact SUVs.

Moreover, Premier already has its existing dealers to sell the mini-SUV.
Premier Auto will fit its own four-cylinder, 1.5 L diesel engine mated to a 5-speed manual gearbox that can produce a power of 65 bhp. The SUV will have rear-wheel drive.

The mini-SUV will be named either Rio or Terra. The base variant of the mini-SUV will be priced at Rs 5 lakh, making it 30 per cent cheaper than its nearest competitor, the Mahindra Scorpio. But it will be smaller than the Mahindra Scorpio in terms of length and width.

The top-end variant is likely to be priced at around Rs 7 lakh. The top variant will come with safety features like air bags and Anti-lock Braking System (ABS). The top-end model will stand on 15-inch alloy wheels.

The mini-SUV looks cute. It has hatchback-sized dimensions and a distinctive SUV appearance. Premier Auto’s upcoming SUV will be no bigger than the Maruti Suzuki Swift.

Let us just wait and see till this SUV is launched.
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4 thoughts on “Diwali Gift from Premier Auto

  1. The car looks ao interesting and the price looks even more tempting. Will the car be really launched during the Diwali period.

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