It looks like German luxury car maker BMW is going for the kill. BMW India, which currently holds the Numero Uno position in the multi-crore Indian luxury car market pushing Mercedes-Benz to an uncomfortable second place, is trying its bit to gain a strong foothold for itself in the competitive Indian Market.
BMW India will launch its most awaited car, the Z4 convertible, on October 12 in Mumbai in an attempt to further bolster its presence in the multi-crore Indian luxury car market. This would be the company’s third offering in the convertible segment where it also sells the M3 and M6 Convertibles.
BMW Z4 will carry a price tag of Rs 50-60 lakh. BMW is hopefull of selling 30-40 units of the car in the first year of its launch. All though details regarding the specification of the car are not yet revealed by BMW India, however sources say that Indian consumers will get the straight 6-cylinder petrol, 258bhp, sDrive 30i.
The sDrive 30i can accelerate from 0-100 km/hr in 5.8 seconds with a top speed of 250 km/hr. BMW India, which until the end of last financial year was trailing Dailmer Benz-owned Mercedes in India, has so far this year, gained a comprehensive lead over it.
In the five months ended August, BMW sold 1,313 units, a growth of 12.62 per cent over same period last year. In comparison,Mercedes recorded sales of 1,128 units, a fall of 19.02 per cent during the same period.
BMW has set a target of selling 3,000 units in the current calendar year, up from 2,908 units sold last year.
BMW India will launch its most awaited car, the Z4 convertible, on October 12 in Mumbai in an attempt to further bolster its presence in the multi-crore Indian luxury car market. This would be the company’s third offering in the convertible segment where it also sells the M3 and M6 Convertibles.
BMW Z4 will carry a price tag of Rs 50-60 lakh. BMW is hopefull of selling 30-40 units of the car in the first year of its launch. All though details regarding the specification of the car are not yet revealed by BMW India, however sources say that Indian consumers will get the straight 6-cylinder petrol, 258bhp, sDrive 30i.
The sDrive 30i can accelerate from 0-100 km/hr in 5.8 seconds with a top speed of 250 km/hr. BMW India, which until the end of last financial year was trailing Dailmer Benz-owned Mercedes in India, has so far this year, gained a comprehensive lead over it.
In the five months ended August, BMW sold 1,313 units, a growth of 12.62 per cent over same period last year. In comparison,Mercedes recorded sales of 1,128 units, a fall of 19.02 per cent during the same period.
BMW has set a target of selling 3,000 units in the current calendar year, up from 2,908 units sold last year.
The gorgeous Z4 is finally going to get launched in India. The BMW Z4 is a true Diwali treat to the Indian car market.