Suzuki Motor Corporation has turned 100 this October. The car company is at present the world’s ninth largest car manufacturer.
The Japanese car giant began as Suzuki Loom Company in 1909 in Hamamatsu, Southern Japan. It was founded by Michio Suzuki who developed a unique loom capable of weaving patterned cloth from dyed yarn. His new innovation represented the start of an uncompromising focus on creating products that meet people’s needs and realize new lifestyle possibilities.
The car ventured in to the automobile sector in 1952 with the production motorcycles with the ‘Power Free’ using a 36cc two stroke engine. Three years after the motorcycles, Suzuki kicked off its car production with the Suzulight. It was compact car with a 360cc two-stroke engine and was one of the first cars to feature front-wheel drive, four-wheel independent suspension and rack and pinion steering.
Suzuki’s off-road vehicle heritage began in 1970 with the launch of the LJ series lightweight 4×4. The first marine outboard motor was introduced in 1965, then pre-fabricated houses in 1974, general-purpose engines in 1980 and its first All Terrain Vehicle (ATV) in 1982.
One of the essential elements to Suzuki’s growth has been its commitment to continuing research and technology, to meet its customers changing needs. What was once a small group of dedicated engineers, designing the world’s finest weaving machinery, has today grown into a worldwide company of almost 50,000 people, who create and distribute products in more than 190 nations.
As it enters its 100th year, Suzuki will continue its tradition of technological trailblazing and appealing to customers who demand unique design, value, reliability and superior engineering.
Through its 100-year history, Suzuki Motor Corporation has earned the distinction of manufacturing automobile and motorcycle products that offer excellent value for money as well as exceptional reliability.