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Friday, 25 September 2009



It seems the Maruti Suzuki is having second thoughts about its SX4.

No, it is not planning to stop producing the mid-size sedan, but instead the company will be bringing out a power-packed version of the mid-size sedan. Except for those three initial months after its launch, the Maruti Suzuki SX4 has never bought the company much profit. And the company’s plan to launch a revived model of SX4 is to surely meet the growing demands of the Indian car buyers.

There is a very famous notion that the Maruti car models will not satisfy the needs of a big car customer. And with the launch of the power-packed SX4, Maruti is now trying to rub off this thought from the minds of the car buyers.

But the company should take special care to not make even a minor mistake this time around. Doing so, it will adversely affect the sales of the model and the remaining notion will gain more momentum.

So the company should really be careful in taking a decision as the other car model it has to compete in the segment is the all powerful Honda City. And for Honda City, not only does the superior designing and elegant help them win the crowd; it is also the brand name and class that will pull in more sales for the company.

And for Maruti SX4, it has once lost the race with Honda City. And if the same happens again, it could be really disastrous. Maruti SX4 is expected to be relaunch within a fortnight. And it will be powered by a new 1.6-litre engine that will have a much higher pick-up. And there will also be an additional automatic variant too. It will also meet the Bharat lV emission norms.

Yes of course, there will be a hike in the pricing of the new car; it is expected to be priced higher than the current top-end Zxi variant, which comes at Rs 7.5 lakh.

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2 Comments:

At 28 September 2009 19:02 , Anonymous Anonymous said...

Really! But I never knew the model was a flop. Anyways let the relaunch help maruti and the customers as well:)

 
At 22 December 2009 14:47 , Anonymous Anonymous said...

"The debate will be On-Going but there is one real issue with Honda City (Old New), ground clearnce is absolutely not for Indian roads. New HCity has the same clearance as old but the company claims that they have made the shockers more powerful to handle the roads, difficult to agree with. SX4 is very promising for the same and also the new model is more fuel effiecient. I will be going in for SX4 over Honda City"

 

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