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Thursday, 17 September 2009


What would have been that encouraging factor for Hyundai from which the idea of a low-cost car stemmed, without further thoughts; it could be the Tata’s dream child, Nano. This small wonder has been in the news for some time now, and what would stop Hyundai from making one such car so that they will get flaunted and praised like never before.

Or is Hyundai really concerned about the interest of the Indian crowd who would be greatly pleased to have such economical cars. Could be both, but India is an emerging market and this new car, for sure, will not be a reason to regret for the company later in the future. And again, the country’s common interest on small cars will be of great benefit for the company.

The company had voiced its ideas of bringing out a small car in the beginning of this year, which they are planning to launch in India and other similar emerging markets. And now more details of the car are revealed. It will be an 800cc new model car which will be manufactured at the company plant in Chennai.

And the most attractive part, the price, it will be priced at Rs 1.77 lakh. It is not as cheap as a Tata Nano, as the base model of Nano costs only Rs 1.25 lakh, well, it seems like no one can really compete with Nano in terms of the pricing. But there are still more hurdles to cross before we could say whether this small car from Hyundai is a competent to Nano and the Maruti models such as the Maruti 800 and Maruti Alto.

It is not sure when this model will hit the Indian car markets, but let us expect that the launch of this low-cost car will happen soon.

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2 Comments:

At 17 September 2009 18:18 , Anonymous Anonymous said...

It is right. The company might have got this idea and confidence from Tata:) anyway unlike Nano, this small car from Hyundai will be available in the market in plenty.

 
At 18 November 2009 17:49 , Anonymous Hitesh jain said...

Ya, The company is on the right track but hyundai has to keep an eye on Bajaj Renault-Nissan Joint venture. And also its bit confusing because now suddenly every big company is launching a low cost car but they are not concentrating on any green engine which would save sone natural resources.

 

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