The wait is finally going to get over when Ford India will unveil its small car today.
The small car codenamed B517 will be flagged off by the CEO of Ford Motor Company, Alan Mulally. The CEO has flown to India just for the purpose. The last time, the company’s CEO visited India was at the launch of the Ford Fiesta in2005. Bill Ford, grandson of Henry Ford, had come to India to launch the sedan. Moreover, it has to be noted that since that time, Ford India has not had a new product launch, but has continued to upgrade its existing product line.
This small car is very critical and crucial to the future success and growth of the company in India. The Indian arm of the Ford Motor Company has sweated out to localise the car. Moreover, it is going to be Ford’s cheapest offering as the B517 will be priced a little more than Rs 3 Lakh.
The Ford small car will be spacious and come in two engine variants. The petrol version will be driven by a 1.2-litre engine and a 1.4-litre engine will power the diesel variant. These indigenous engines also power the Ford Ikon and the Fiesta. The engines also meet the government’s small car excise norms.
The small car will pit itself against the upcoming Volkswagen Polo, Nissan Micra and the New Chevrolet Beat (code M300). The Ford B517 will also stand against the existing Hyundai i20 and the Swift model in the market. The arrival of Ford’s small car would sound death knell for its competitors.
This new Ford model will go on sale in March 2010. Then, why display the car now? Rewinding the history of Ford Motors, it was never part of Auto Expo where every car maker loves to bring their new babies to the public eye. Hence Ford might have felt the festive season would be auspicious time for the launch of small car.
The small car codenamed B517 will be flagged off by the CEO of Ford Motor Company, Alan Mulally. The CEO has flown to India just for the purpose. The last time, the company’s CEO visited India was at the launch of the Ford Fiesta in2005. Bill Ford, grandson of Henry Ford, had come to India to launch the sedan. Moreover, it has to be noted that since that time, Ford India has not had a new product launch, but has continued to upgrade its existing product line.
This small car is very critical and crucial to the future success and growth of the company in India. The Indian arm of the Ford Motor Company has sweated out to localise the car. Moreover, it is going to be Ford’s cheapest offering as the B517 will be priced a little more than Rs 3 Lakh.
The Ford small car will be spacious and come in two engine variants. The petrol version will be driven by a 1.2-litre engine and a 1.4-litre engine will power the diesel variant. These indigenous engines also power the Ford Ikon and the Fiesta. The engines also meet the government’s small car excise norms.
The small car will pit itself against the upcoming Volkswagen Polo, Nissan Micra and the New Chevrolet Beat (code M300). The Ford B517 will also stand against the existing Hyundai i20 and the Swift model in the market. The arrival of Ford’s small car would sound death knell for its competitors.
This new Ford model will go on sale in March 2010. Then, why display the car now? Rewinding the history of Ford Motors, it was never part of Auto Expo where every car maker loves to bring their new babies to the public eye. Hence Ford might have felt the festive season would be auspicious time for the launch of small car.
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