The Australian arm of Ford Motors has assisted the parent company in bringing out the small car, Ford Figo, in India. (Maybe, this is Oz’s redemption after all the racial abuses!)
The word is around that Ford Australia has taken a lead role in the development of the multi-million dollar project in India for the Figo. The Ford Figo is the fourth big international design job undertaken at Ford Australia, a lead design and engineering centre for the Asia-Pacific and Africa regions.
The Ford small car was unveiled yesterday and will go on sale next year. The Figo is based on the previous generation Fiesta hatch but has undergone significant engineering changes in accordance to the Indian market condition.
Ford's rendezvous with India has been neither warm nor cold. Ford’s existence in the Indian car market has taught the company the baffling ways of how the Indian car market works. The car major has learned that price is the king and small cars mean big volumes. To secure its presence in the country, Ford India has come up the Ford Figo.
The Ford Figo is aggressively priced below the Ford Ikon. The Figo will be standing against the Hyundai i20, Maruti Suzuki Swift and the Tata Indica Vista.
The word is around that Ford Australia has taken a lead role in the development of the multi-million dollar project in India for the Figo. The Ford Figo is the fourth big international design job undertaken at Ford Australia, a lead design and engineering centre for the Asia-Pacific and Africa regions.
The Ford small car was unveiled yesterday and will go on sale next year. The Figo is based on the previous generation Fiesta hatch but has undergone significant engineering changes in accordance to the Indian market condition.
Ford's rendezvous with India has been neither warm nor cold. Ford’s existence in the Indian car market has taught the company the baffling ways of how the Indian car market works. The car major has learned that price is the king and small cars mean big volumes. To secure its presence in the country, Ford India has come up the Ford Figo.
The Ford Figo is aggressively priced below the Ford Ikon. The Figo will be standing against the Hyundai i20, Maruti Suzuki Swift and the Tata Indica Vista.
Labels: Ford, Ford-Figo, Ford-India, Ford-Motor-Company, Ford-Motors, Ford-Small-Car
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