Tata Motors has been contemplating to relook at the price tag of its newly acquired Jaguar Land Rover cars. This perception came to the Indian car behemoth as a result of fall in luxury car sales due to the ongoing global slump.

The most important thing in these rainy days is to sustain manufacturing of these luxury cars. So, Tata Motors have decided that upcoming models from Jaguar Land Rover will cost less. The future cars from Jaguar Land Rover will come in light-weight aluminum bodies to reduce weight and cut CO2 emissions.

Moreover, a hybrid powertrain is also in the pipeline that will be introduced in future models of Jaguar and Land Rover. Many new models are under development and will be rolled out in near future to revive the sale of luxury cars. All the new features will be developed in India to reduce the cost of these high-end cars.

Tata Motors believe that a slash in price is likely to boost the sale of luxury cars in the global market. Except for India and China, the luxury car markets in the US, Europe and Japan have witnessed a decline by 16%. In India Jaguar Land Rover cars are showing a steady sale of one car per day since the day these cars have been launched.

Jaguar Land Rover (JLR) is a British automotive business owned by Tata Motors of India. It was structured as a single unit to manage the businesses of both Jaguar Cars and Land Rover, which were acquired by Tata Motors from the Ford Motor Company in 2008.