It appears as if the Tata Motorsand its much-protected model JLR are back in full swing. Unbelievable right?
But that seems to be the fact; the Indian Automotive giant just two weeks ago was in a pathetic plight seeking a helping hand that would pull their foreign born newly acquired brands out of disaster.
And they finally succeeded in getting a loan of around 600 crore from Burdale Financial Ltd, a member of the Bank of Ireland Group, that the company will be using for the revival purpose of the JLR.
But no one would have thought that everything will fall into place so fast and with so much ease. Suddenly, in a week’s time, everything appears to be so fine, which makes us hard to believe what we witnessed just a week back.
Miraculous no? It is not; you have just witnessed the strength of a global auto giant that hardly needs time to be back in its original self, even after being hit by a hard financial blow.
All seems to be well with the JLR. Tata Motors boasts of having received a huge number of bookings from the customers and there is a waiting list till October this year, and both the models have equal demand. Tata also sees a fruitful overseas market for the JLR.
In the initial months after the launch of JLR, both the models weren’t doing good in sales but the now the new picture of emerging brands has substituted the fading old JLR models.
The only showroom of the Jaguar Land Rover brand in India is in Mumbai and the company is now planning to open a new showroom in Bangalore, a sure sign of expansion and growth.
But that seems to be the fact; the Indian Automotive giant just two weeks ago was in a pathetic plight seeking a helping hand that would pull their foreign born newly acquired brands out of disaster.
And they finally succeeded in getting a loan of around 600 crore from Burdale Financial Ltd, a member of the Bank of Ireland Group, that the company will be using for the revival purpose of the JLR.
But no one would have thought that everything will fall into place so fast and with so much ease. Suddenly, in a week’s time, everything appears to be so fine, which makes us hard to believe what we witnessed just a week back.
Miraculous no? It is not; you have just witnessed the strength of a global auto giant that hardly needs time to be back in its original self, even after being hit by a hard financial blow.
All seems to be well with the JLR. Tata Motors boasts of having received a huge number of bookings from the customers and there is a waiting list till October this year, and both the models have equal demand. Tata also sees a fruitful overseas market for the JLR.
In the initial months after the launch of JLR, both the models weren’t doing good in sales but the now the new picture of emerging brands has substituted the fading old JLR models.
The only showroom of the Jaguar Land Rover brand in India is in Mumbai and the company is now planning to open a new showroom in Bangalore, a sure sign of expansion and growth.
Labels: Jaguar, Land-Rover, Tata-Motors
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