The future seems to be very bright for General Motors in India which is loaded with one new launch after the other. But there is a cloud of uncertainty that is enveloping the car manufacturer as they cannot reach the earlier target that they had set for themselves.
GM India had earlier set a goal of achieving a 10 per cent market share in the passenger car segment. But due to the uncertainty of the parent company GM which was prevailing about a couple of months back, GM India has rescheduled the target giving it another year’s time.
GM India is trying to reassure itself and the customers that missing the target is not a major setback and that the company has the leisure to take its own time before it achieves the target for achieving 10 per cent market share in the passenger car segment.
The once bankruptcy struck parent company of GM India, General Motors, was able to maintain a calm face among the Indian customers and had managed to run its business smoothly in India, in spite of major breakdowns globally. But it is really surprising to know that the Indian arm of the company, which was not struck by the global economic slowdown, was not able to achieve its target.
But leaving this apart, the company is doing seemingly well in the market by having sold over 600 units of it’s newly launched LPG Spark. And the new launches from the company include Chevrolet Cruz, which will be launched in October this year, and Mini cars and both the new models are expected to bring in good business for the company. The company is also planning to start new dealerships within the country.
It seems that GM India’s “There for you, There for India” campaign, launched to boost the business in India when its parent was struck by bankruptcy, should be used again.
GM India had earlier set a goal of achieving a 10 per cent market share in the passenger car segment. But due to the uncertainty of the parent company GM which was prevailing about a couple of months back, GM India has rescheduled the target giving it another year’s time.
GM India is trying to reassure itself and the customers that missing the target is not a major setback and that the company has the leisure to take its own time before it achieves the target for achieving 10 per cent market share in the passenger car segment.
The once bankruptcy struck parent company of GM India, General Motors, was able to maintain a calm face among the Indian customers and had managed to run its business smoothly in India, in spite of major breakdowns globally. But it is really surprising to know that the Indian arm of the company, which was not struck by the global economic slowdown, was not able to achieve its target.
But leaving this apart, the company is doing seemingly well in the market by having sold over 600 units of it’s newly launched LPG Spark. And the new launches from the company include Chevrolet Cruz, which will be launched in October this year, and Mini cars and both the new models are expected to bring in good business for the company. The company is also planning to start new dealerships within the country.
It seems that GM India’s “There for you, There for India” campaign, launched to boost the business in India when its parent was struck by bankruptcy, should be used again.
Labels: Chevrolet, Chevrolet-Cruze, General-Motors
1 Comments:
witioIt is true, why is it happening to the company when it didn't happen when GM was bankrupt. hope the company is still launching its new models.
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