Maruti Suzuki is in the process of rebuilding and rejuvenating itself to meet the changing era, interest of cars. The largest carmaker in India is coming up with more elaborate plans to win over the Indian hearts.
To match the growing expectations of the Indian crowd, Maruti Suzuki is even ready to forget its past, a small slice from its glorious past. The company is now getting ready to erase off Zen as a brand name from the memories of the Indian crowd. But it is quite obvious that even the company and people of India in general cannot forget the iconic Zen at any cost as it is still a favourite car for many and will stay the same for many decades to come.
The cute, chubby Zen had been one the most loved car from Maruti and was appreciated along with its other much-loved models Alto, and Maruti 800. Zen, which was a luxury compact car during its era, is also considered to be one of the pioneers of the small car industry of the country from Maruti. The model brought good business for the company and constitutes a good percentage of the sales the company has made in the country till date.
The original model Zen was replaced by Zen Estilo, but the new Zen didn’t fare well in the Indian car market as much as its predecessor which has now forced the company to come up a facelifted version of the Zen Estilo with a change in engine. Just to give exclusivity for this new version of the car, Maruti Suzuki has to sacrifice with the brand Zen and just retain the suffix as the name for the car.
Therefore Zen Estilo will hence forth probably just be called as Maruti Suzuki Estilo.
To match the growing expectations of the Indian crowd, Maruti Suzuki is even ready to forget its past, a small slice from its glorious past. The company is now getting ready to erase off Zen as a brand name from the memories of the Indian crowd. But it is quite obvious that even the company and people of India in general cannot forget the iconic Zen at any cost as it is still a favourite car for many and will stay the same for many decades to come.
The cute, chubby Zen had been one the most loved car from Maruti and was appreciated along with its other much-loved models Alto, and Maruti 800. Zen, which was a luxury compact car during its era, is also considered to be one of the pioneers of the small car industry of the country from Maruti. The model brought good business for the company and constitutes a good percentage of the sales the company has made in the country till date.
The original model Zen was replaced by Zen Estilo, but the new Zen didn’t fare well in the Indian car market as much as its predecessor which has now forced the company to come up a facelifted version of the Zen Estilo with a change in engine. Just to give exclusivity for this new version of the car, Maruti Suzuki has to sacrifice with the brand Zen and just retain the suffix as the name for the car.
Therefore Zen Estilo will hence forth probably just be called as Maruti Suzuki Estilo.
A teaser contest website has been launched by Maruti for its upcoming car. The site http://www.guessthewowcar.com/ has the contest and some games that will help you guess the wow car’s name.You can see the teaser video at http://www.youtube.com/watch?v=98L5SnbEp-w.
flychEven I love the Zen , but no much facy towards the name as such but still.. and this link provided is about the new 2009 zen estilo and not about maruti ditching the name Zen.
I just checked out the teaser, the car looks stunning and Im eagerly waiting for its launch. I hope I have guessed it right!!