The company had just launched its new model, a face lifted Toyota 2010 Camry, in the Indian market on July 31st.And in not even a month’s time, another model from Toyota Kirloskar will make its debut in the Indian car market, the wait is finally over and Toyota Kirloskar Motors (TKM) will bring out Toyota Fortuner in India on August 24th, much earlier than its scheduled launch time, sometime in September of this year.
Toyota is aiming high with its new SUV, Fortuner; the company is aiming at accomplishing a market share of 50% in the SUV segment in the Indian market and to sell out almost 2,000 units by the end of the year.
The Toyota Fortuner has a fulltime four-wheeler drive which is powered by a 3-litre Advanced Common-Rail Diesel engine. Being a luxury vehicle, the SUV is also expected to charm many customers, mainly the urban customers and so it will be primarily targeted at this section.
This sports utility vehicle will be brought to India by TKM as a knocked down unit and will be then assembled at its plant in Bidadi. The car is expected to be available at a price of Rs 20 lakh. This new Toyota is expected to pose good competition for Ford Endeavour and Chevrolet Captiva in India.
After this launch, customers will have to wait for some time for another model from Toyota, as it will be then concentrating mainly on launching compact car and will not be thinking about another launch till it launches its compact car next year. But we still can expect limited editions and new variants of the already existing models.
Accepted worldwide, Fortuner is expecting to bring new fortunes for Toyota’s business in India.
The Toyota Fortuner will certainly bring fortune to Toyota in India. The Fortuner is a globally acclaimed SUV with 4WD. It will also stand against the newly launched 2010 Grand Vitara.
This SUV would be launched with Manual Transmission, mean lowest end model available (Model name – 3.0 G M/T) in Thailand (None of the other markets of South East Asia has manual transmission except Thailand) (link http://www.sonirodban.com/fortuner.html);
In Thailand this model is available on road at 10 Lac Bhat (Rs. 14 Lacs) considering FTA with ASEAN countries, means no customs on auto parts imported from there, and Toyota Fort. being assembled here in India (With quite a few parts sourced locally like tyres, Dash Board & probably manual transmission of Innova & many other Innova parts) premium charged by Toyota of whooping 43% approx on Thailand prices is really like looting, which every car maker specially Japanese are doing.
I really love this car & have driven many times in Thailand, latest in Feb 09 in Phuket & really dying to buy one for me but with launching of lowest end; it is just like insulting choice & buying powers of Indians. I was ready to shell out upto 22~23 L for model 3.0 V A/T, but finally I am really disappointed with Toyota's attitude.
Rates of other SUVs in Thailand on road of same models as available in India with same features:
Captiva 2.0d AT AWD – Rs. 22.0 Lacs (15.68 Lac Bhat)
Fortuner 3.0 M/T AWD – Rs. 14.0 Lacs (10.01 Lac Bhat)
Fortuner 3.0 A/T AWD – Rs. 18.0 Lacs (13.08 Lac Bhat)
CRV 2.0 2WD – Rs. 16.5 Lacs (11.80 Lac Bhat)
CRV 2.4 AWD A/T – Rs. 20.6 Lacs (14.70 Lac Baht)
Endeavour 3.0 L A/T – Rs. 17.2 Lacs (12.26 Lac Bhat)
Endeavour 2.5 L – Rs. 13.4 to 15.8 Lacs (9.59 to 11.26 Lac Bhat – 3 models)
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