Americans are finally ready to buy Asian cars. And no we are not speaking about the Japanese and Korean cars, but the Indian and Chinese cars.
This was revealed during a survey conducted by an American agency with a sample size of 30,000 people.
Americans had always considered themselves to be leaders in car market. But the global meltdown had made it impossible to revive the automobile industry for a long time to come. They are now looking at car brands from beyond their shores.
While European, Japanese and Korean cars have already established themselves, Chinese and Indian car manufacturers are yet to find their foothold. The new brands might find it difficult to gain market share, due to heavy competition from other Asian car companies.
China’s car market is several times bigger than Indian car market. It has several homegrown companies apart from acquisitions and takeovers.
On the other hand India has only two homegrown auto majors like the Tata Motors and Mahindra & Mahindra. Maruti Suzuki is already available as Suzuki products in that market. Thanks to acquisition of JLR, the world is now aware of the names like Tata Motors from India. Mahindra had forayed into United States market last year as SUV and pick-up manufacturer.
These companies are yet to gain any goodwill for their products. Further they are yet to upgrade their car models to suit the stringent United States safety and emergency measures.
However, they can cash in on the willingness to buy Indian cars after all. Both countries will have to overcome their own drawbacks to make world class products. It is a divine opportunity!
This was revealed during a survey conducted by an American agency with a sample size of 30,000 people.
Americans had always considered themselves to be leaders in car market. But the global meltdown had made it impossible to revive the automobile industry for a long time to come. They are now looking at car brands from beyond their shores.
While European, Japanese and Korean cars have already established themselves, Chinese and Indian car manufacturers are yet to find their foothold. The new brands might find it difficult to gain market share, due to heavy competition from other Asian car companies.
China’s car market is several times bigger than Indian car market. It has several homegrown companies apart from acquisitions and takeovers.
On the other hand India has only two homegrown auto majors like the Tata Motors and Mahindra & Mahindra. Maruti Suzuki is already available as Suzuki products in that market. Thanks to acquisition of JLR, the world is now aware of the names like Tata Motors from India. Mahindra had forayed into United States market last year as SUV and pick-up manufacturer.
These companies are yet to gain any goodwill for their products. Further they are yet to upgrade their car models to suit the stringent United States safety and emergency measures.
However, they can cash in on the willingness to buy Indian cars after all. Both countries will have to overcome their own drawbacks to make world class products. It is a divine opportunity!
Labels: Indian-car-market, Indian-cars, Tata-Motors
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