The ultimate name in luxury, the Rolls Royce will be launching its smallest offering, Ghost, in India by the end of this year. It is also called the Baby Rolls Royce and is perfect for an everyday drive to office and back.
The Rolls Royce Ghost will be globally launched at the Frankfurt Motor Show scheduled to be held in September 2009. It will be brought to India in November or December. The Ghost will be priced around U.S. $ 250,000 and U.S. $ 270,000 (Rs 1.2 crore to Rs 1.4 crore). It will come with all the exclusive features a typical Rolls Royce will have.
Currently, the Indian car market has around 40 Rolls Royce cars of which 14 of them were brought last year. Interestingly, Indians were busy buying Rolls Royce when the world was going through an economic slowdown. Rolls Royce in India sells three models already- Phantom, Phantom Coupe, and Phantom Drophead Coupe.
With the inclusion of the Ghost in the Rolls Royce portfolio, Indian luxury car buyers’ will be spoilt for choice. The Rolls Royce Ghost is expected to be a Moolah-Churner for the Indian operations of Rolls Royce.
The Indian luxury car market is very small compared to China, its nearest rival. It is said that Indian market is only one eighth of the Chinese market. However, Rolls Royce believes that India has a lot of potential as it is an emerging market.
It believes that there are at least 1,000 customers yet to tapped. This is where the Rolls Royce Ghost is targeted.
Labels: Luxury-Car-Market, Rolls-Royce, Rolls-Royce-Ghost, Rolls-Royce-Phantom
2 Comments:
The Rolls Royce Ghost is a baby in pricing too, While most Rolls Royce would cost above Rs 3 Crore, the Ghost would cost within rs 1.5 crore. That is amazing. It would be interesting to know what exclusive features will be in Rolls Royce Ghost. This is a testimony of times. Even The mighty Rolls Royce was forced to bring out a small car, just like the other big car manufactures like Ford, General Motors and many more. It looks like the next decade belongs to small cars at least.
Thanks for sharing such great post, according to me the Rolls Royce Phantom has a perfectly divine combination of uniquely imposing looks and presence with the sumptuous interiors. The Rolls Royce may appear traditional but it is definitely a modern performer.
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