Jaguar Slows Down Swiftly



New Jaguar XKR Cars in India
A lot of things seem to be happening at the India owned Jaguar super luxury brand of cars in Britain these days. At one time, Jaguar is on a high over the launch of the new flagship model Jaguar Sedan XJ. The stunningly beautiful new Jaguar XJ has been well received by the critics and the public. Orders have started pouring in from the day one of its launch earlier this month.

Jaguar cars have also entered India. The Jaguar XF and the XKR coupe and convertible have created a new sensation in the creamy layer of Indian buyers.

On the other hand Tata Motors has decided to close down the production of one of the most successful small sedan the, X-type. Why in the name of God would they want to do this? Some are of the opinion this was done to protect new Jaguar portfolio having big names like XF and XK and XJ.

The truth of the matter is that since Jaguar is at its lowest ebb due to global downturn, it was necessary to stop production of one of its models. Also the Jaguar Company intends to shut down their facilities for three weeks due to drop in demand. It also plans to cut down on 2,200 jobs to raise revenues.

To protect Jaguar from drifting away into a waterhole, Tata Motors needs to take some decisive action to change the current course of events. It is needed that Jaguar cars gain higher visibility and greater marketability like Mercedes-Benz and BMW cars. They are well known in all corners of the world and are admired for their technological superiority.

Jaguar cars are big on technology and looks. However, the brand needs to shed its conservative attitude of selling on either sides of the Atlantic. Jaguar has to go to places they have never been before to become a viable business for its masters.
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5 thoughts on “Jaguar Slows Down Swiftly

  1. Jaguar is "to good to be true". Its sad that the company is planning to shut down the production of the X-type Sedan due to global melt down. Hope selling of the Nano could revive Tata Motors' condition and help the parent company to bounce back into action. The Jaguar XF and the XKR and the Land Rovers have created a sensation among the buyers in India.

  2. Jaguar cars are the best luxury cars in the world. Tata Motors recently launched the Jaguar Land Rover in India. The Jaguar XJ, Jaguar XF, Jaguar XKR and the Jaguar XFR are getting good response in India. Tata is now planning to stop making of the X-Type sedans. The X-Type was one of the biggest-selling Jaguar models.

  3. To build credibility simply be proof of your own hype and give people value over and over again. Help others to achieve what they want to, and you become credible in their eyes.

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