General Motors India has been termed as a strong performer by its beleaguered parent company General Motors of United States. The Supreme Court of U.S. has shown the green signal to General Motors for its restructuring and to form a brand new entity called General Motors Company.
After restructuring, General Motors wants to regain its control over its strongest performers including its Indian subsidiary. When this happens new General Motors will be able to show a stronger balance sheet and profits which will help it reinvest in development of future technologies.
It is also likely that General Motors may reward the Indian buyers for their continued support by bringing in some of their best cars. General Motors is already selling seven cars under the Chevrolet Brand. It is also likely that the new General Motors will pump in additional investments to make the Indian subsidiary more challenging.
General Motors India faced a minor hurdle when its parent company filed for bankruptcy. The Indian subsidiary worked to restore faith in the company and bring back customers to their showrooms. During this critical period, General Motors launched a campaign called ‘There for you, there for India’ to assure car buyers in India that the company was not leaving the country.
Since June 1, when the parent company went into bankruptcy frenzy, the Indian subsidiary has been showing a strong performance.
After restructuring, General Motors wants to regain its control over its strongest performers including its Indian subsidiary. When this happens new General Motors will be able to show a stronger balance sheet and profits which will help it reinvest in development of future technologies.
It is also likely that General Motors may reward the Indian buyers for their continued support by bringing in some of their best cars. General Motors is already selling seven cars under the Chevrolet Brand. It is also likely that the new General Motors will pump in additional investments to make the Indian subsidiary more challenging.
General Motors India faced a minor hurdle when its parent company filed for bankruptcy. The Indian subsidiary worked to restore faith in the company and bring back customers to their showrooms. During this critical period, General Motors launched a campaign called ‘There for you, there for India’ to assure car buyers in India that the company was not leaving the country.
Since June 1, when the parent company went into bankruptcy frenzy, the Indian subsidiary has been showing a strong performance.
Labels: Chevrolet-cars-India, General-Motors
1 Comments:
General Motors India has done extremely well for a car manufacturer in big crisis. GM India has been successful in assuring Indian people that they would not leave country. The crisis managements was extremely well executed. Maybe when GM in US comes back on profitability track, they will offer India some goodies as saying Thanks for the support.
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