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Tuesday, 14 July 2009

General Motors India has now become part of the new General Motors in United States. The launch of the new company will help the Indian subsidiary pursue an aggressive marketing strategy in India.

General Motors is now officially known as the General Motors Company, after steering away from the bankruptcy with a little aid from the US Government. The Indian subsidiary has said that it has received a boost from the new company and all its plans for the country are on track. It would also go ahead with the planned new car launches.

It looks like the bad period is over and sunshine is blazing brightly over the company again. The launch of the new company is an important development in the world of automobiles. The once lost glory of this iconic car maker seems to be reviewed in the process.

What it means to the consumer? The consumer will continue to receive the benefits of warranty and other services as usual. The numbers of GM dealerships are likely to increase over the next two years as GM US is now firmly in place. There would not be any drop in the re-sale value for any GM cars bought in this country.

GM India under the new company is likely to emerge stronger and more aggressive than in predecessor. It is likely to give the established players like Maruti Suzuki, Hyundai Motors and Tata Motors a tough fight for the market share in all car segments and a run for their money.

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