Tata Motors is getting ready to deliver the first batch of Tata Nano cars to the 1 lakh owners across the country. The Nano car owners will get possession of these small wonders in last week of July. Mr. Ratan Tata is expected to hand over the keys to the first Nano car owner in Mumbai. Tata Nano has been one of the most awaited cars in year. It has attracted attention in India and abroad.
So when the first Nano cars hit the roads it will be highly scrutinized by common public and others. Every part of the car will undergo examination by all and sundry. It will be a more severe examination than the study by experts who have okayed the car for passenger mobility.
Since Indians like to rely on the word of mouth, the testimony of Nano car owners (first batch) will be of vital importance. It will be an acid test for Tata Nano which it has to pass to sell its cars in large numbers.
We hope that Mr Ratan Tata is better equipped to deal with public criticism this time. The last time Tata Motors they launched their dream car Tata Indica in 1998; it left people asking for better quality product. Tata Motors was required to re-work certain design in Tata Indica to make it satisfactory to customers. Tata Motors is going to be the most discussed car manufacturer in the world when Nano appears on roads.
All the hype that was generated since the concept car was first showcased in Jan 2008 Auto Expo, will now depend on the word of the customers. We can call it the Nano’s moment of truth!
So when the first Nano cars hit the roads it will be highly scrutinized by common public and others. Every part of the car will undergo examination by all and sundry. It will be a more severe examination than the study by experts who have okayed the car for passenger mobility.
Since Indians like to rely on the word of mouth, the testimony of Nano car owners (first batch) will be of vital importance. It will be an acid test for Tata Nano which it has to pass to sell its cars in large numbers.
We hope that Mr Ratan Tata is better equipped to deal with public criticism this time. The last time Tata Motors they launched their dream car Tata Indica in 1998; it left people asking for better quality product. Tata Motors was required to re-work certain design in Tata Indica to make it satisfactory to customers. Tata Motors is going to be the most discussed car manufacturer in the world when Nano appears on roads.
All the hype that was generated since the concept car was first showcased in Jan 2008 Auto Expo, will now depend on the word of the customers. We can call it the Nano’s moment of truth!
Labels: Tata-Indica, Tata-Motors, Tata-Nano
1 Comments:
Tata's small wonder, Nano, is an excellent car equipped with modern facilities. The most attractive aspect of the car is its price, which looks really tempting. The car though will be available only to one lakh selected customers. The car has already become a huge hit, not only in the Indian but, in the global market. Who is the first lucky owner of the car?
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