The world’s cheapest car, Tata Nano will soon be ruling the small car segment in India within a year, provided everything goes according to Tata Motors’s plans. Maruti 800s and Omnis which were the chief people movers in India now would be taken out of the roads of eleven cities by January 2010 as they have failed to meet the required Indian emission norms.
Tata Nano could benefit the absence of Maruti 800 and the Omnis as the possibility of a worthy contender to the Nano at least now has been marginalized. But the important question here would be Cab Tata produce enough units of Nano to meet the demands of the Indian small car buyer looking for an alternative for Maruti 800 and Omnis.
Even if the Nano becomes the highest selling car in its segment, it would take some time to fill in Tata’s coffers. Tata Motors posted almost Rs 2,500 crore as loss in the last fiscal largely due to the tribulations of its UK subsidiary of Jaguar and Land Rover.
Technically speaking, Tata Motors has to sell at least 2.5 lakh units of Nano to make up for the loss. The company may be in a position to produce the Nano in these numbers only by the end of 2010 once its plant at Sanand, Gujarat becomes operational.
The basic model of Maruti 800, is priced at Rs 2.15 lakh whereas the Nano is attached to a price tag of Rs 1.35 lakh. This small car with its small budget is alluring prospective car buyers in India. Now with M800 and Omni phased out in eleven cities, Nano will positively rule the roads. These cities account for one out of two cars sold in the country. So we can imagine India teaming with Nano. Good Luck to you, Nano!
Labels: Highest-Selling-Cars-In-India, Tata Motors, tata nano
1 Comments:
Tata has been always living upto people's expections. They have taken care of every details including the Green norms before launching the Nano.I dont understand why Maruti overlooked the Green Norms all these decades. Nano with its cheap price tage is certainly going to be a hit and soon be referred as India's People's Car.
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