After the Suzuki A-Star and the Ritz, Maruti has launched a new car. Well, it will be wrong to call it a new car as this car is a limited edition variant of the Swift. This “newly launched” car is christened as Glam.

The new hatchback from Maruti Suzuki is all decked up to match its contenders. Swift Glam will have an appealing dual tone dashboard, exquisite beige upholsteries, sizzling new wheel covers and handy rear parcel tray. This sporty car will now sport body-coloured Outside Rear View Mirrors (ORVMs) and door handles.

The Swift VXI Glam will come with an integrated audio system and Keyless remote entry. Moreover, Maruti has introduced two new paint schemes for the Glam Limited Edition. The new colour shades are named Goldsmith Black and noble Arctic White. Only Maruti knows what’s black about goldsmiths and noble about the Arctic!!!

But, why a limited edition? Competition is the answer. The new Fiat Grande Punto is positioned squarely against the Suzuki Swift, and the Hyundai i20 and the Honda Jazz are definitely more of premium hatchbacks than the top-end Swift. Moreover, there is a speculation that the Glam edition is Suzuki’s ploy to clear stocks before they introduce the K12M engine in the Swift.

The Maruti Suzuki Swift Glam Limited Edition is only available in the petrol variant.