The saying “Old is Gold” is so true when it comes to the Indian Car market. With the car market witnessing so many new cars launched in India almost every fortnight, car buyers seem to be charmed with the old tried and tested models.
The statistics from the last fiscal show that six brands constituted over 63% of the Indian car market, of which five brands are 2007-prior makes. This surprising fact comes at a time when the market has welcomed 50 odd debutants this year. Among the "young Turks", only the Hyundai i10 has succeeded in striking a chord with Indian customers.
Of the 400 models produced by 20 companies, Maruti Suzuki’s Alto tops the most-sold list, with Maruti Suzuki WagonR, Tata Indica, Maruti Suzuki Swift, Hyundai i10, and Hyundai Santro queuing behind it. Together they have sold 7.6 Lakh units in the last fiscal.
Higher frequency of new launches must have taken a toll on the new brands, for they get very little time to establish their worth. Before they can create a base in the market, new models pound the market with alluring advertisements. Finding himself in a complex situation of too many choices, the Indian car buyer goes for the reliable and consistent older models and these are high resale value cars in India as well. This could be the reason that the Maruti Suzuki Alto still remains the bread winner in the Maruti stable even after the car manufacturer launched half a dozen new cars after the advent of Alto about almost a decade back.
We can also attribute the success of these oldies to the brand-addiction of the buyers. It will be a tough task for the new comers to ride into the hearts of the staunch supporters of these older generation cars. Newer cars have not been able to adjust with the customer’s tastes and preferences.
The statistics from the last fiscal show that six brands constituted over 63% of the Indian car market, of which five brands are 2007-prior makes. This surprising fact comes at a time when the market has welcomed 50 odd debutants this year. Among the "young Turks", only the Hyundai i10 has succeeded in striking a chord with Indian customers.
Of the 400 models produced by 20 companies, Maruti Suzuki’s Alto tops the most-sold list, with Maruti Suzuki WagonR, Tata Indica, Maruti Suzuki Swift, Hyundai i10, and Hyundai Santro queuing behind it. Together they have sold 7.6 Lakh units in the last fiscal.
Higher frequency of new launches must have taken a toll on the new brands, for they get very little time to establish their worth. Before they can create a base in the market, new models pound the market with alluring advertisements. Finding himself in a complex situation of too many choices, the Indian car buyer goes for the reliable and consistent older models and these are high resale value cars in India as well. This could be the reason that the Maruti Suzuki Alto still remains the bread winner in the Maruti stable even after the car manufacturer launched half a dozen new cars after the advent of Alto about almost a decade back.
We can also attribute the success of these oldies to the brand-addiction of the buyers. It will be a tough task for the new comers to ride into the hearts of the staunch supporters of these older generation cars. Newer cars have not been able to adjust with the customer’s tastes and preferences.
Labels: Maruti-Suzuki-Alto, New-Car-Launch, Old-Car-Brands
3 Comments:
The six models constitute half of the 15 lakh vehicles sold in India last year, Which is amazing for a populace like India. Though i, personally do not appreciate Alto for its engineering, however, it is better than Nano on all counts.
Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 50 per cent of the domestic car market.
I agree with this. I own a Swift and i love the car totally. I was not that happy with the new cars like A-star, Ritz, Grande Punto . They all have a boring design. It is high time that the car manufacturers stop making the cars on the same platform. They should start creating car with anew platform giving new look to every car.
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