The leaping cat seems to be aiming for the throats of its enemies. Recently launched Jaguar is coming to get the Mercs and the Beamers for its share in the Indian Car market.
Mercedes-Benz and BMW have been a hit with the people of India and are well placed in India. People have varied opinions on which brand is better and the stand is divided as a two party country with strong loyalty for either of the car brands. They are followed by dissidents like owners of Porsches and Ferraris in India. But they are small in number and can be ignored.
The iconic British luxury car maker Jaguar has finally entered India. It has launched three models which will be strategically placed in the Indian car market with its competitive pricing of all models which are between Rs 63 lakh to Rs 90 lakh. The Jaguars are likely to compete with Mercedes E class and BMW 5- series. In fact several of Mercedes, Audi and BMW cars are priced in the same price range too.
Other costlier models like BMW 7 series and Mercedes S class are priced higher than this price range. Jaguar is expected to cannibalise into the market share of Mercs and Beamers as the years roll by. The pricing is something that the luxury brands will have to fight tooth and nail to regain their hunting territory.
Jaguar is a rare car with its stunning design and exemplary technologies. Jaguar has spent a fortune on development of new technologies and had launched the XF in 2008 as an epitome of its efforts. Its racy looks, advanced interior gadgets and real race car like performance is likely to draw a lot of Indians to its showrooms. Jaguar cars are considered rare pieces of engineering even by sports cars standards.
The luxury car brands in India has a very small niche market with just over 10,000 units of these premium cars sold in the last fiscal which was priced over Rs 40 lakh. BMW and Mercedes-Benz have a lot at stake in the Indian car market. Mercedes alone has a market control of about Rs 400 in India. It if closely followed by BMW. Now with the launch of Jaguar cars in India, only time will tell if the cars have succeeded in making a dent in the premium car segment in India.
Labels: Jaguar-XF, Luxury-Cars-In-India
2 Comments:
Launching of Jaguars and Land Rovers in India is a treat for all car lovers. Jaguar cars are know for craftmanship. The featues in this luxury car are just awesome! When is the booking date due?
The launch of Jaguar has given a tough time to the Merc and BMW. Now it will tough time for bot the players as the competition is very high.BMW already overtook the long lasting number one postion of Mercedes Benz. Now all the luxury car makers will be on their toes to strengthen their position in India.Now we will get to see more better and beautiful models as every one ants to be the best in the market.
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