Fate has a queer way of doling out success and failure. While Ford was in possession of Jaguar and Land Rover for over five years, it continued to face losses from these two car brands year after year. It was forced to finally sell off these entities to Tata Motors. Around the time of the sale, Jaguar was a loss making company and Land Rover could be seen in more favourable light.
But within a year of the sale, tables have turned and Jaguar has picked up well and is expected to become profitable very soon. On the other hand, Land Rover has lost its edge over sibling Jaguar and has been sucking up revenues. Fuel-guzzling SUVs went out of style with the spurt in fuel prices. Land Rover sales dipped. Contrary to this, Jaguar’s new XF Sedan was a clear deviation from conservative design and this change has been working for Jaguar.
The XF was well received in all its markets. People loved its sporty long flowing design and appreciated it new range of engines. They were made by Ford and Tata has been reaping the rewards.
A new 515 bhp 5.0-litre V8 engine replaced the long standing 4.2-litre V8 of the XF. The engine also offered enhanced torque of 625 Nm. The XF helped put Jaguar sales back on track and it has sold 65,000 units in a single year. This was far ahead of the numbers foreseen by Ford when Jaguar was in its possession.
The new XF challenged the Audi RS6, BMW M5, and Mercedes-Benz E63 AMG. Now Jaguar is bringing the revolutionary XF to India this year to treat Indian car buyers to a rare combination of history, speed, and world class engineering.
Labels: Car-Sales-India, Jaguar-XF, Tata Motors
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