Honda Siel Cars India successfully organized their celebrated customer interaction programme ‘Honda Fest’ across all its 65 dealerships in India. This is the second such programme, after a similar function was held last year to mark the launch of the new Honda City. The latest Honda fest was focused on the new kid in the block Honda Jazz. Test drives on all the three variants (Base, Mode, Active) of the Jazz was available for the customers.

Honda Fest, which had been organised in the third weekend of June, was a treat to the Honda customers as they could test drive all the cars in the Honda Portfolio. With entertainment being the main theme coinciding with the showcasing of the Honda Jazz, recreational programmes such as pupet show was organised for the kids. All India music, dance, quiz and painting competitions were also held during the occasion and the results of these competitions would be announced by Honda Siel Cars later in the year.

Honda Siel Cars along with their dealerships sent out invitations to customers and corporate companies across the country to come and participate in the festival. Honda Motors is the only company organizing such customer interaction events, particularly around the time of every new car from their stable is launched. It is an unique initiative by the car manufacturer to increase awareness about their products among consumers.

Honda has been conducting similar fests in its other markets such as Japan, Germany and Italy. Honda officials feel that such fests would encourage customers to walk in to dealerships with a positive approach. It is an initiative worth emulating by other car manufacturers in India.