For all those who feared that General Motors India was in trouble, just the opposite is true. The car manufacturer in India is doing business as usual. They continue to get bookings and inquiries in the same number as they did before the parent company filed for bankruptcy in the United States. Dedicated efforts from senior officials at GM India have paid off well.
The senior officials at General Motors informed the Indian car dealerships in advance about how the bankruptcy filed by GM in the U.S. would not affect Indian car sales. When there was a barrage of questions from car buyers about the future of the GM India, the staff was able to explain things well and instill confidence in them. Also GM India has also worked tirelessly to convince consumers that no services will be withdrawn and warranties will continue as earlier. They also went ahead with new car launches such as the LPG variant of Spark and Chevrolet Aveo U-VA Techno variant. Two more models - Chevrolet Cruze and a new small car – are yet to be launched this year.
All senior officials visited dealerships personally and conveyed directly to consumers that all was well with Chevrolet in India. They also highlighted the fact that supply of spare parts would not be affected for existing consumers thereby ensuring that older cars were well cared for.
It was no easy task but the company took pains to make Indian car buyers understand that they were not quitting India at all. The new GM India campaign, which it promoted aggressively, has turned out results. Sales have been picking up since last week and GM India claims that the fall in sales was not entirely due to the bankruptcy issue and economic recession played a part too. The staff continues to wear badges that boldly highlight their theme for the campaign – “There for you, There for India”.
The senior officials at General Motors informed the Indian car dealerships in advance about how the bankruptcy filed by GM in the U.S. would not affect Indian car sales. When there was a barrage of questions from car buyers about the future of the GM India, the staff was able to explain things well and instill confidence in them. Also GM India has also worked tirelessly to convince consumers that no services will be withdrawn and warranties will continue as earlier. They also went ahead with new car launches such as the LPG variant of Spark and Chevrolet Aveo U-VA Techno variant. Two more models - Chevrolet Cruze and a new small car – are yet to be launched this year.
All senior officials visited dealerships personally and conveyed directly to consumers that all was well with Chevrolet in India. They also highlighted the fact that supply of spare parts would not be affected for existing consumers thereby ensuring that older cars were well cared for.
It was no easy task but the company took pains to make Indian car buyers understand that they were not quitting India at all. The new GM India campaign, which it promoted aggressively, has turned out results. Sales have been picking up since last week and GM India claims that the fall in sales was not entirely due to the bankruptcy issue and economic recession played a part too. The staff continues to wear badges that boldly highlight their theme for the campaign – “There for you, There for India”.
Labels: Chevrolet, General-Motors, GM-India
1 Comments:
GM is trying to send the message that everything is good for them in India. The new campaign by GM ,”There for you, there for India” has interesting offers for the customers. The variants of both Spark and Aveo are picking up business for GM. With more new models to be launched GM is truly doing great business in India.
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