General Motors has finally revealed the price to expect for its new small car to be launched by the end of this year. The new car based on GM’s concept car Beat will be priced at around Rs 4 Lakh. Not much else is known about it yet.
While it’s true that General Motors has filed for bankruptcy protection in the U.S., its Indian arm - GM India - is going full swing with new model launches and is poised to take competition head on in the Indian car market. The Indian subsidiary is not affected by the state of its parent company in the U.S. and is launching new cars models and variants for existing cars.
Chevrolet’s success in India is seen in the recent launch of the LPG variant of Chevrolet Spark and a new variant of Aveo U-VA called ‘techno’. Also to be launched soon are the premium sedan Chevrolet Cruze in September and the new mini car by the end of this year. The Indian setup of GM has set a target of five new car launches for the year 2009 even as the parent company undergoes transformation as a government owned entity.
The new car launches signify that the company is hale and hearty and looking forward to a healthy growth just like the other car manufacturers in the country. GM India is well stocked with spare parts and has a well laid out business plan to be extremely profitable this year.
To convince Indian buyers that there’s absolutely nothing to worry about, GM India has launched a campaign “There for you, There for India”. It has invested billions of dollars in constructing production plants at Talegaon in Maharashtra and is still focused on its target of achieving 10 percent market share by the end of 2010.
GM India is self sufficient and independent of the operation of its parent company in the U.S. It is also able to manage and raise revenues on its own strength. As GM U.S. is being restructured by the American government, GM India is going from strength to strength. It also plans to export small cars manufactured in India to GMs overseas markets. All these moves speak of a highly evolved strategy to continue its successful operations in the country. GM India is on the safe side and is here to stay for a long time.
While it’s true that General Motors has filed for bankruptcy protection in the U.S., its Indian arm - GM India - is going full swing with new model launches and is poised to take competition head on in the Indian car market. The Indian subsidiary is not affected by the state of its parent company in the U.S. and is launching new cars models and variants for existing cars.
Chevrolet’s success in India is seen in the recent launch of the LPG variant of Chevrolet Spark and a new variant of Aveo U-VA called ‘techno’. Also to be launched soon are the premium sedan Chevrolet Cruze in September and the new mini car by the end of this year. The Indian setup of GM has set a target of five new car launches for the year 2009 even as the parent company undergoes transformation as a government owned entity.
The new car launches signify that the company is hale and hearty and looking forward to a healthy growth just like the other car manufacturers in the country. GM India is well stocked with spare parts and has a well laid out business plan to be extremely profitable this year.
To convince Indian buyers that there’s absolutely nothing to worry about, GM India has launched a campaign “There for you, There for India”. It has invested billions of dollars in constructing production plants at Talegaon in Maharashtra and is still focused on its target of achieving 10 percent market share by the end of 2010.
GM India is self sufficient and independent of the operation of its parent company in the U.S. It is also able to manage and raise revenues on its own strength. As GM U.S. is being restructured by the American government, GM India is going from strength to strength. It also plans to export small cars manufactured in India to GMs overseas markets. All these moves speak of a highly evolved strategy to continue its successful operations in the country. GM India is on the safe side and is here to stay for a long time.
Labels: Chevrolet-Spark-LPG, General-Motors, GM-India
1 Comments:
GM India has always offered very good products. I think if General Motors sticks in India and has some aggressive campaigning as company, people will start to trust it again. It is only a matter of time before people's perception towards GM, changes to a positive note.
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