Ever since their arrival to the Indian car market, German luxury car manufacturers have locked horns with each other to grab a share of the lucrative market. This time, BMW has gone one up in the battle of titans by beating Mercedes-Benz in sales. BMW sold 466 cars compared to Mercedes’ 371 in the month of May.
Despite economic recession and slowdown in the auto industry, the market has remained profitable for luxury car manufacturers which have posted handsome sales figures over the past few months. BMW’s surging success can be attributed to lacklustre performance of Mercedes-Benz when it comes to new car launches. Though the latter has introduced renewed and refreshed versions of its top selling car models, no new models have been brought in over the last six months. Compare that with BMW’s four new model launches this year the innovative X6 sports activity coupe, Z4 roadster, and the very expensive upgraded 7 Series.
Mercedes-Benz also failed to effectively combat BMW’s innovative marketing strategies like zero percent schemes, loyalty programs, and exchange programs.
Though Audi’s car sales aren’t far behind in the race to conquer the Indian car market, BMW and Mercedes-Benz are almost head to head. BMW started off in the lead at the start of the year but then lost out to Mercedes-Benz in subsequent months. After the brief lull, BMW has taken the lead again with astounding sales last month.
Despite economic recession and slowdown in the auto industry, the market has remained profitable for luxury car manufacturers which have posted handsome sales figures over the past few months. BMW’s surging success can be attributed to lacklustre performance of Mercedes-Benz when it comes to new car launches. Though the latter has introduced renewed and refreshed versions of its top selling car models, no new models have been brought in over the last six months. Compare that with BMW’s four new model launches this year the innovative X6 sports activity coupe, Z4 roadster, and the very expensive upgraded 7 Series.
Mercedes-Benz also failed to effectively combat BMW’s innovative marketing strategies like zero percent schemes, loyalty programs, and exchange programs.
Though Audi’s car sales aren’t far behind in the race to conquer the Indian car market, BMW and Mercedes-Benz are almost head to head. BMW started off in the lead at the start of the year but then lost out to Mercedes-Benz in subsequent months. After the brief lull, BMW has taken the lead again with astounding sales last month.
Labels: BMW-Cars, Car-Sales-India, Luxury-Cars, Mercedes-Benz
2 Comments:
I was amazed to know that BMW launched four new products till date. And it is only June now. Are there anymore BMW cars expected to hit the Indian market this year? Should i wait for some interesting cars for the festival season?
Btw...Mercedes too has brought in some amazing cars since January 2009 that includes...the exclusive high performance AMGs, the New M-Class, Special Edition Red E-Class E-Class & the C 220 CDI Avantgarde version...pretty cool line up that is and im in love wid the AMGs...!!Im sure there is lots more lined up for rest of the year..mercedes.. r u listening!! :-p
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