Swift and Dzire are the only two car models that are presently powering the growth of Maruti Suzuki. This has become a big concern for the company as it desires to witness uniform performance of all its car models.
The key factors that offer Maruti Suzuki a competitive advantage in the Indian car market are its wide range of cars and its strong national presence. And the company desires to take full benefits of its competitive advantages.
Maruti wants to focus on its entire portfolio of cars available in India and want to have a uniform growth. Alto is a small car from Maruti’s stable and is one of the highest selling cars in India. But when it comes to driving the company’s growth the Alto steps behind the Swift and Dzire.
The company finds no reason as to why the growth is restructured to two car models. But still it continues to move ahead and is in continuous process of identifying new areas of growth. Maruti even identified lucrative opportunities in the rural market. Last year the company also offered good incentives and schemes to government employees. The company would continue to strengthen these areas in order to power its growth and strengthen its presence in the country.
Labels: Maruti-Suzuki, Maruti-Suzuki-Alto, Maruti-Suzuki-Dzire, Maruti-Suzuki-Swift
1 Comments:
I own a Swift and i am in love with the car car completely. It is one of the best small car which looks very sporty, elegant and spacious too. It is shocking to know that other Maruti models are not doing well.
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