Internet has become a powerful media weapon that has brought the entire world in a desktop. Be it blogging, social networking, staying connected with workplace, or getting any sort of information, internet plays a vital role in every facet in the present era of globalization.

Unlike earlier, people are now more tech saavy. Realizing this, car manufacturers are intelligently using the platform for advertising their products. It is convenient for the companies to reach their customers through internet more easily. As in earlier days, they used to make huge investment on marketing and sales people to do the same job.

But now car manufacturers are reporting good sales through internet networking. Recently, Maruti Suzuki has achieved over a lakh units of sales through digital marketing. Similarly, Tata Motors witnessed 4,000 bookings for Nano through the Tata Nano website itself. It received 30 million hits since the launch of the website. Eyeing the impressive result, other car manufacturers are following the suit. Honda has already begun an exercise to track down sales originating through the internet. In a research, it is revealed that almost 5 percent or more of the total sales are contributed by digital media. Volkswagen has also increased its investment on digital media to promote sales of its luxury cars like the Passat and the Jetta.

The internet is silently entering the lives of most urban households. People depend on it heavily for information which they could never access by regular means. Car manufacturers cannot ignore this growing segment and will have to do more than simple advertising to reach the potential customers.