Maruti Suzuki is known to pioneer many innovative ideas since 1983. Its successful strategies has made the company India’s largest car manufacturer. Maruti still continues the trend which is now inspiring many global car manufacturers. What has attracted them is the way Maruti Suzuki manages to improve its brand image with every launch. They are trying to emulate the idea of launching a hatchback and a sedan version of the same model.
Maruti has the Swift hatch and the Swift DZire sedan available in both petrol and diesel variants. Car manufacturers like Toyota, Volkswagen, Honda Motors, and Ford Motors want to imitate the same philosophy. They plan to use the same technology for their future launches in India and abroad. It has been learnt that Toyota plans to launch a small and a big car based on the Yaris platform. Volkswagen plans to do the same with the upcoming car model Polo. But, Volkswagen should be careful not to eat its subsidiary Skoda India’s share which has a small car Fabia and big sedans in the premium segment. Similarly, Honda Motors will launch the small car ‘Jazz’ which is based on the City platform. This policy actually saves time and is cost effective while providing options for the buyers in a single platform.
Labels: Car-Manufacturers, Maruti-Suzuki-Cars, Maruti-Suzuki-Swift
1 Comments:
This strategy seems to be interesting. The swift hatch and D'Zire are highly economical and their roles are well defined in the car market. Wonder how the other car makers would manage to do the same?. will other be able to pull it off the same way?
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