Despite the prevalent recession, few car models are still experiencing good sales with long waiting list and manufacturers struggling to meet the demand. The shinning car models in this time of downturn are Maruti Suzuki Swift’s two versions- hatch and sedan, Mahindra Xylo and Hyundai i20.
The newly launched Xylo has a waiting period of two months. Amazingly, the demand for Xylo is not affected even after Mahindra and Mahindra increased the price of the car by Rs 10,000 and Rs 12,000 in March. Sales continue to be strong inspite of all odds. Though Mahindra and Mahindra upped their production targets from 120 units per day to 135 units per day, it is still struggling to narrow the demand-supply ratio. It is noticed that the Xylo is snatching the market share of its siblings like the Scorpio and the Bolero.
The two models of the Maruti Suzuki Swift are also witnessing a great demand with a waiting period of 3-4 months for each model. The company has recorded a booking of over 10,000 vehicles a month. Initially, the company produced 3,000 Swift DZires a month which is now scaled up by 7,000 cars due to the surge in demand.
Hyundai is also celebrating the success of i20 bagging 2,000 bookings for the car every month. Hyundai i20 was launched in December last year and had not expected to sell more than 1,000 units a month. The company has scaled up the production to meet the increased demand for the car.
These are signs that depict that the Indian car industry is doing roaring business despite of the slowdown. It also proves that some models do well in any market conditions. They are the winning models for this year.
I don’t think Swift Dzire is doing good. Yes the Swift and the Hyundai i20 even I feel are the best cars. And about the Xylo I myself don’t understand what is attracting people. I don’t like the structure and style of the car its not all impressive but then how come the sales of the Xylo are so high. Maybe its because of the world class technologies maybe its just an personal opinion. For others the style and structure of the car may not be so dispelling.
There will never be dearth of demand for good cars. All these cars are exemplary in their own way. It can be seen in the way Mahindra is flooded with orders even after raising prices. More people can afford cars but want to spend it on something that deliver value for money.
Every one has taken the recession as the primary factor for anything going wrong. But frankly speaking compared to other foreign nation India is hardly hit by the recession. The actual recession is yet to come. speaking about the the car, they are making good sales because these cars are worth their price tag.