It is very important to have an excellent promotional strategy in order to sell a product. Through the ad campaigns, people get to know about a product. Every car brands have promotional campaign for their car models with a briefing on their performance, design, and features.
It is little surprising to know that Volvo has not come up with any advertisement for India where the competition is very high. Eyeing the elevated competition level, the car manufacturer has recently launched its first television campaign in India for its flagship model, S80.
The tagline of the campaign which says ‘Leaders who look after their people deserve to be looked after well', is created by Pickle Advertising and produced by Icon Productions. In the advertisement, S80 highlights the exterior and interiors of the car brand revealing the salient features along with its Scandinavian design.
Hope these campaigns will help Volvo cars to set a good impression in the Indian car market.
Labels: Car-Advertisements, Volvo-Cars, Volvo-S80
4 Comments:
If anyone gave a choice between Volvo S80 and a cheap people mover like Mahindra Xylo, I would go for Xylo. First of all Xylo is selling like hot cakes (11,300 units sold in the first three months of it launch itself). second it is low costing vehicle which is strong. Buy xylo once and keep roughing it out on it for next 10 years. very practical vehicle xylo. I was greatly inspired by the website http://www.mahindraxylo.co.in also. went round and round in the whole website.
Volvo S80 is also classy but I think as Indians we should go for Indian Products.
I saw the Volvo advertisement on TV. I liked it a lot. The car looks so elegant. wonder why the company had to wait so long for a promotional campaign.
Finally Volvo has entered Indian advertising market with a very reliable model S80. Volvo has a reputation for amazing safety features and hope the advertising highlights that factor. Coming from Volvo one can expect the advertising and product S80 to be of high class.
Great ad. I loved the way it is presented.It has got a class in its every move. I love to watch car ads. They are so innovative in nature. Hats off to the people who create such wonderful ads.
Post a Comment
Links to this post:
Create a Link
<< Home