Monthly Archives: April 2009

Nano Booking Amount to Give Higher Returns than Bank Deposit

10

The booking amount on Tata Nano is likely to give higher returns than the same amount in a bank. This is surprising but true. As per the lending rates proposed by RBI (Reverse Bank of India), fixed deposit rates are likely to come down. But still Tata will pay higher interests on the booking amounts. Customers who will fail to get the car in the first phase either can take back the amount or can wait till the announcement of the second phase. And if they retain the deposit with the company, they will be able to enjoy an interest of 8.75 percent on the amount.

Interestingly, Tata Motors will pay more than what an individual will get from an FD (Fixed Deposit). The booking amount is Rs 95,000 for the base variant, Rs 1.2 Lakh for mid-variant and Rs 1.4 Lakh for the top-end model. So if a person keeps the booking amount for 6-8 months, it will fetch higher returns than any FD.

It’s wise to wait for second phase of allotment and leave the booking amounts with Tata Motors. So, a buyer will get money with higher returns along with the car. This is first-of-its kind scheme introduced in India. Earlier, when Tata had launched the Indica, the company paid interest for the period delivery was delayed.

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

Volvo S80 Makes its First Television Appearance in India

4

It is very important to have an excellent promotional strategy in order to sell a product. Through the ad campaigns, people get to know about a product. Every car brands have promotional campaign for their car models with a briefing on their performance, design, and features.

It is little surprising to know that Volvo has not come up with any advertisement for India where the competition is very high. Eyeing the elevated competition level, the car manufacturer has recently launched its first television campaign in India for its flagship model, S80.

The tagline of the campaign which says ‘Leaders who look after their people deserve to be looked after well’, is created by Pickle Advertising and produced by Icon Productions. In the advertisement, S80 highlights the exterior and interiors of the car brand revealing the salient features along with its Scandinavian design.

Hope these campaigns will help Volvo cars to set a good impression in the Indian car market.

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

Tata Nano is the New Reward for Working Professionals

1

Corporate world has gone crazy about the wonder car Tata Nano. They can’t stop drooling over the car. Apart from being a hit among the middle-class people, it’s also attracting corporate companies.

Many big business houses are making bulk bookings of the car to reward proficient employees. Shree Cement and LincPen are among the enterprises that are struggling to fill in applications for Nano. Astonishingly, a cement manufacturer of Shree Cement has booked 1,000 Nanos in a day alone.

Interestingly, HRs across various companies are considering Tata Nano as a reward for top performers unlike earlier when incentives like foreign holidays and houses were given. It is also heard that many companies have upgraded the employees entitled for two-wheeler allowance to Tata Nano.

Despite the impact of recession, several IT employees have also filled in applications for the Tata Nano. Car dealers have revealed that individual employees from TCS, Wipro, and Infosys have placed their orders to own the car. Working professional are opting the car as it will not hurt the pockets if unemployment ever grips them.

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

All-New Audi A6 Hits the Indian Shore

9

Audi kept its promise of bringing the all-new Audi A6 to India with the launch of the car yesterday. This luxury sedan has already enthralled millions of car fans worldwide. Now with its arrival in India, the company is expecting a greater pie of the tempting India car market. The new Audi A6 will be available across all the dealership in country from 4th May. The new Audi A6 boasts of strikingly fresh design and high performance new generation 3-litre Turbo FSI engine.

Just like the existing model, the new Audi A6 also comes in four variants- 3.0 TFSI, 2.8 FSI, 3.0 TDI, and 2.7 TDI. The car comes with bold new accents reflecting its dominating personality. The single frame grille, bumpers, air vents, and fog lamps have been upgraded. The LED daytime running lights have been revamped as horizontal strips with six LEDs each. The instrumentation panel is also modified with higher-resolution graphics wrapped in new frame which highlights the display.

Compare to its predecessor, the new Audi A6 offers more advanced technology like the Audi Multi Media Interface system that helps to control all the functions of the car. The interior is well crafted with high quality materials that impart a luxurious ambience. Moreover, the re-defined rear seats offer more comfort compared to the old Audi A6. The car is available in six attractive colours with a price tag of Rs 38.5 Lakh (ex-showroom Mumbai).

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

Tata Nano Demand Worries City Planners

3

When the car industry is singing praises for the Nano, it’s giving a tough time for urban transport planners who predict the worse city traffic condition once the car hits the road. Surprisingly, the car is expected to expand the Indian car market massively which will definitely flood the tier II and III cities in the coming times. With no proper traffic strategies and large number of Nanos, the Indian roads will have a tough time.

It is believed that the Nano is likely to imitate the 215 percent growth in annual volumes of cars seen between 1998 and 2008 within around ten years time. The figure clearly forecasts the condition which will engulf the Indian roads soon.

The bulk sales of Tata Nano are expected in commercially active areas including small towns. It will hinder smooth traffic flow as the roads will get congested with increased number of vehicles. City planners say that it is not possible to widen the roads any further as there are limitations to number of flyovers and bringing down buildings is not possible. Moreover, it attracts huge investments that is difficult to get sanctioned from the government.

The city planners can only create more one ways and put in more traffic signals to ease traffic congestion and avoid accidents. It would require some real planning for a new urban transport facility in India. But will the pace of development by government line up with the market conditions is a question that every Indian will ask soon after the 1st allotment of Tata Nano is made.

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

World Class Panamera on World’s Highest Platform

2

The world debut of the marvelous Porsche Panamera at the Shanghai International Automobile Industry Exhibition becomes a unique display with the car being exhibited on the world’s highest platform.

The first public appearance of the car was celebrated at the 13th Shanghai International Automobile Industry Exhibition with great enthusiasm and excitement. The introduction of the Panamera marks the beginning of a completely new segment of premium luxury cars with a truly unique combination of sporting performance and luxurious comfort. The world class car was distinctively brought to the 94th floor of the Shanghai World Financial Center in China standing straight up in the freight elevator. It is believed that the 94th floor of this center is world’s highest platform that is about 425 meters high. And taking this huge luxury car to such a height standing straight is dazzling.

We just wonder how the volunteers of the show thought about this idea and how the people there managed to take the Panamera on the world’s highest platform.

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

World of Cars in the New York International Automobile Show

7

The New York Auto Show showcases a world of cars and is the best place to witness the debut of new cars, scintillating concepts, and compare the finest cars of different brands.

For about 109 years, the show has fueled the passion for cars among car lovers and ardent car fans. Be it a new debut or a new concept or any new introduction in the market, the show offers a huge platform for cars that stir every soul. Furthermore, the technological breakthroughs displayed in the show are known to spark a new revolution in the market.

This year, the New York International Auto Show that was held from April 10 to April 19 continues its trend of showcasing pathbreaking car models. The show displayed futuristic concepts like the Audi Sportback, Cadillac Converj, Honda FC Sport, Lincoln C, Mercedes-Benz BlueZero, Kia Soulster, and the Volkswagen Bluesport. Adding to the show was a fleet of new debuts including the GMC Terrain, Honda Element, Hyundai Nuvis, Land Rover LRT, and the Jeep Grande Cherokee. The platform of future cars going green with alternative fuel technologies was also a signpost of this exhilarating show.

Car manufacturers and car lovers from across the globe visited the show to explore innovations and world of cars under one roof. And amazingly the show rolled over every emotion with the best and latest in the industry.

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

Winning Car Models Takeover Recession

3

Despite the prevalent recession, few car models are still experiencing good sales with long waiting list and manufacturers struggling to meet the demand. The shinning car models in this time of downturn are Maruti Suzuki Swift’s two versions- hatch and sedan, Mahindra Xylo and Hyundai i20.

The newly launched Xylo has a waiting period of two months. Amazingly, the demand for Xylo is not affected even after Mahindra and Mahindra increased the price of the car by Rs 10,000 and Rs 12,000 in March. Sales continue to be strong inspite of all odds. Though Mahindra and Mahindra upped their production targets from 120 units per day to 135 units per day, it is still struggling to narrow the demand-supply ratio. It is noticed that the Xylo is snatching the market share of its siblings like the Scorpio and the Bolero.

The two models of the Maruti Suzuki Swift are also witnessing a great demand with a waiting period of 3-4 months for each model. The company has recorded a booking of over 10,000 vehicles a month. Initially, the company produced 3,000 Swift DZires a month which is now scaled up by 7,000 cars due to the surge in demand.

Hyundai is also celebrating the success of i20 bagging 2,000 bookings for the car every month. Hyundai i20 was launched in December last year and had not expected to sell more than 1,000 units a month. The company has scaled up the production to meet the increased demand for the car.

These are signs that depict that the Indian car industry is doing roaring business despite of the slowdown. It also proves that some models do well in any market conditions. They are the winning models for this year.

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

Panamera Witnesses World Premiere at Auto Shanghai

2

Porsche has just unveiled its most awaited Porsche Panamera in Shangai on the beautiful eve of the 13th Shanghai International Automobile Industry Exhibition.

Panamera is a four-door premium luxury sedan that pioneers a host of technologies and is expected to entice new buyers with scintillating design structure and excellent engineering. The low-sleek silhouette becomes the first sight of attraction of the car. Among the five new outstanding technologies that make their world debut in the Panamera are start-stop system in conjunction with automatic transmission, air suspension with additional air volume available on demand in each spring, and active aerodynamics with an adjustable, multi-dimensional, extendable rear spoiler on the Panamera Turbo.

Soon the scintillating Panamera will also make its debut in the Indian car market. Indian car buyers are actually looking forward for the car as it is considered to be one of the most powerful and beautiful car of the new era.

The design, engineering, and style of the Porsche Panamera are formed by blending a wealth of ideas, unimaginable creativity, expert knowledge of talented designers and technicians. With all the best features and technologies the Panamera is to set new standards in performance, driving dynamics and efficiency.

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post

Car Simulator Introduced in Kolkata

4

New wannabe drivers in Kolkata who find learning driving on real roads a scary endeavour now have a reason to smile as the Automobile Association of Eastern India (AAEI) has introduced car simulator in the city. Car simulator gives learner an opportunity to learn driving indoor through scientifically designed lessons before the learner ventures out for an actual on road experience. It is already available in cities like Kolkata, Delhi, Mumbai, and Ahmedabad.


The simulator looks and feels like an actual car with brake accelerator, steering, clutch, gear in place and three LCD’s. It is a computerized device that provides real-life driving experience. It also teaches the learner on how to drive on different terrains and climatic conditions.


There will be three instruction menus for training in driving comprising cockpit drill, basic and advanced training modules. The cockpit drill familiarizes the driver with inbuilt accessories in a car through graphics and pictorial representations which helps a student gain basic knowledge on driving. While the basic and advanced training modules teache vital things like starting the car, off-on, left turn, and u-turns. A lesson on traffic rules is also provided. Overall, it is going to be a great experience for new car drivers.

    SocialTwist Tell-a-Friend     Add to Technorati Favorites                 Add New Post