After making a foothold in the urban and semi-urban areas, Hyundai Motors now desires to grasp India’s rural markets which are untapped by small car manufacturers so far. To start with the plan, the company has recently organized a programme called Hyundai Utsav to push sales in rural areas of Andhra Pradesh and Punjab.
Hyundai has intelligently chosen the ‘mandi’, a local wholesale marketplace, where thousands of people congregate on a daily basis. It wants to reach to the prosperous farmers, money lenders, local business communities, private companies, government employees, doctors, lawyers and others.
The programme kicked off on April 18 in over 50 venues in Andhra Pradesh and Punjab will last for 42 days. Under the Hyundai Utsav scheme, well-trained teams will be sent to non-dealership towns. They will be stationed across all the intended locations and will be responsible for activities like-taking care of visitors, offer test drives, and create awareness about loan schemes. At the end of the programme, the team will collate local consumer data which will help the company to execute future plans.
The scheme can work wonders for the company which has been trying for years to gain the No.1 position in India. But the challenges for providing after sales services, maintenance and spares will be a huge task. However, the company will have an advantage to penetrate a largely untapped market for passenger cars.
With the city being under the clutches of economic crisis, car manufacturers are targeting the rural areas.Long back Maruti too had aimed the rural areas with attractive offers to own a car. The result was astonishing with huge number of sales happening. Very soon we can see other car makers joining the race.
Hyundai is the most costly after sales service i have ever experienced with any indian auto maker…. Its Pathetic