Get ready to witness the most awaited world’s cheapest car ‘Nano’ in Mumbai where it will be launched today after a couple of hours. A new history will be created in the voyage of automotive discovery in the glorious journey of Tata as well as global auto industry with the Nano launch.
The plan of launching a 1 Lakh car was cropped into the mind of Ratan Tata when he saw a man riding in a motorbike with his kids and wife drenching in the rain. This very site aroused a feeling in his heart to do something for middle class people who can only dream of purchasing a car. Now with the entry of the Nano, millions of people can now afford to buy a four wheeler which was impractical for them earlier.
When the company first showcased the Nano at the 2008 Auto Expo in New Delhi, it received an overwhelming response but competitors were surprised by the budget announced by Tata. They questioned the veracity of the project. The little car facing a series of hurdles is now set to hit the roads.
The car is aerodynamically structured with a dimension of 3100mm * 1500 mm * 1600 mm. On the exterior you will find clear-lens headlamps, clear-lens tail-lamp cluster, and consistent body panel gaps. The interior is packed with a host of innovations including the centrally positioned instrumentation and an assortment of advanced safety features. The key feature of the car is the rear positioned 623cc engine that transfer power to all wheels efficiently. The engine will be mated to a 4-speed manual transmission, front McPherson strut suspension, and rear independent coil spring. All these high-end technologies will be able to improve handling, stability, and performance of the car. An estimate power of 32 bhp and a fuel efficiency of about 20 km/l are also worth appreciation.
It is believed that almost a decade ago when Tata’s first passenger car Indica was launched, Tata had experienced a similar downturn and recession. Surprisingly, inspite of the crisis Tata Indica became one of the leading passenger cars in the Indian car market and now the same history is expected to repeat with the Nano launch.
The success of Nano also plays a crucial role in financial health of the company because Tata has experienced a heavy loss in sales of its commercial vehicles due to which the company has been unable to repay the loan it took for the acquisition of Jaguar and Land Rover.
With this car, Tata has redefined ‘creative designing’ and ‘frugal engineering’ proving it capability to produce a scintillating car with the best of technologies at a price as low as Rs 1 Lakh.
Now, just hold your breath and get ready to feel the splash of Nano waves under the glory of sunset today.
what an awesome writeup………its very good and the points depicted in this is brilliant as it gives complete information about the new launched car "nano"
Launch of Tata Nano is definitely a big revolution not only in indian market but also overseas.
I totally agree to the point that it is a boon for middle segment who can only dream for owning a car.
Hope we can see lots of revolution ahead in car segment that will make india a supermaket and hub for auto market and also boost investers confidence.
Regards
shilpi
Finally was waiting for the launch of nano. guess it has got some good features and the price seems to be easily affordable by a common man. any idea when it is going to be launched in bangalore??
So finally comes the Nano. I have been eagerly waiting for the launch of the car. But I have heard that the first lot of the car will be delivered to only known celebrities of the country. If that’s so when will we people get a chance to buy the car? I think the car was designed to meet the needs of those people who can easily switch over from two-wheeler to cars. Then why such a kind of decision?
I always wondered as to how Tata maintained the low price of the car during this time of inflation and falling sales. But then I read somewhere that the car has wheels made of pressed steel that are much cheaper than alloy wheels. Even the position of the engine at the rear helps reduce the cost. Whether it be on the exterior or in the interior Tata has used the efficient products with comparative prices. Even the paint done on the car’s body is a different form of paint not the one that is commonly found on other car models.
I don't know, I think this car is nice. Would like to see something like it in the USA…I wrote a blog about it also if you care to look link is below:
http://www.thisisawebsite.info/2009/03/23/indias-tata-motors-unveils-nano-worlds-cheapest-car/
Friends the most awaited world's cheapest car Nano has arrived. cheers!!! its god to know that Tata has maintained the low price tag of the car but i hope that the car is safe enough to drive a comfortable and safe journey.